Event Email Marketing Coordinator

📋 Description

• • As an Event Email Marketing Coordinator at Business Insider, Inc., you will be at the forefront of driving engagement and revenue for Bisnow, the premier B2B media platform serving the commercial real estate (CRE) industry. This pivotal role sits within the dynamic Bisnow marketing team, offering a unique opportunity to influence every facet of the business, from brand presence and audience messaging to revenue generation and the launch of new initiatives. Your work will directly contribute to Bisnow's mission of informing, connecting, and creating opportunities within the CRE sector.
• • You will be instrumental in crafting and executing targeted email marketing campaigns that promote Bisnow's diverse offerings, including award-winning news, high-impact events, innovative marketing solutions, essential recruiting services, and powerful sales enablement tools. Your efforts will be crucial in building brand awareness, fostering audience loyalty, and ultimately driving tangible business results for our clients and the industry at large.
• • This position offers a highly collaborative environment where you will partner daily with cross-functional teams. You will work closely with technology, production, event coordination, editorial, and sales departments to ensure seamless campaign execution and maximum impact. This interdepartmental synergy is key to promoting our products effectively and strengthening our brand's position in the market.
• • A core responsibility will be the development and management of Bisnow's email marketing calendar, ensuring timely and relevant communication to our extensive subscriber base of over 1.7 million professionals. You will be responsible for segmenting audiences, personalizing content, and optimizing email performance to achieve key marketing objectives.
• • You will play a vital role in supporting Bisnow's extensive event portfolio, which includes over 400 events annually across 47 markets. This involves creating compelling event invitations, promotional emails, and post-event follow-ups designed to maximize attendance, engagement, and lead generation.
• • The role requires a keen understanding of email marketing best practices, including A/B testing, deliverability optimization, and analytics interpretation. You will be expected to monitor campaign performance, analyze key metrics such as open rates, click-through rates, conversion rates, and ROI, and use these insights to refine strategies and improve future campaign effectiveness.
• • You will be responsible for maintaining and growing our email subscriber database, ensuring data accuracy and compliance with all relevant privacy regulations. This includes developing strategies for list acquisition and segmentation to ensure our communications reach the right people at the right time.
• • Collaboration with the content and editorial teams will be essential to ensure that email content is engaging, informative, and aligned with Bisnow's brand voice and industry focus. You will help translate complex industry information into concise and persuasive email copy.
• • You will also contribute to broader marketing initiatives, supporting brand campaigns, social media efforts, and other digital marketing activities as needed. This role provides a fantastic opportunity to gain broad marketing experience within a leading B2B media company.
• • This is a hybrid role, requiring you to be in our New York City office, located at 123 William Street, three days a week, with the flexibility to work remotely for two days. This structure allows for both in-person collaboration and focused remote work.
• • By joining Bisnow, you become part of an organization that is passionate about powering the commercial real estate industry. We pride ourselves on our global mindset and hyper-local execution, connecting professionals and creating opportunities that drive real business outcomes. Your contribution as an Event Email Marketing Coordinator will be central to this mission, helping us inform, connect, and facilitate deals across the CRE landscape.