Events Marketing Manager

📋 Description

• • As the Events Marketing Manager at Modulate, Inc., you will be instrumental in shaping our brand's presence and driving market expansion through meticulously planned and executed in-person and digital marketing programs. This pivotal role is designed for a strategic and hands-on professional who thrives in a fast-paced, high-growth environment, taking ownership of the entire event lifecycle from conception to post-event analysis.
• • You will be the driving force behind Modulate's participation in key industry events, including major conferences, tradeshows, intimate executive dinners, strategic partner events, and targeted account-based activations. Your expertise will ensure that each event not only showcases our cutting-edge conversational intelligence technology but also serves as a powerful engine for pipeline creation and revenue acceleration.
• • Your primary impact will be in elevating Modulate's credibility and visibility within highly technical AI-focused communities and among enterprise buyers. By transforming one-off brand activations into repeatable, revenue-generating growth channels, you will directly contribute to our strategic expansion into new enterprise verticals such as financial services, retail, and contact centers.
• • This role demands a proactive approach to building scalable field marketing infrastructure, fostering strong cross-functional alignment with Sales, Channel, Customer Success, and executive leadership. You will be the central point of contact, ensuring seamless collaboration and a unified strategy for all field marketing initiatives.
• • Key responsibilities include designing and scaling Modulate’s long-term field marketing strategy, identifying and prioritizing the most impactful conferences, community programs, and digital events that align with our expansion goals and drive measurable pipeline growth.
• • You will lead the operational execution of all events, meticulously managing budgets, timelines, vendor relationships, and all logistical aspects. This includes overseeing on-site operations, booth management, product demonstrations, executive meeting coordination, and swift issue resolution to ensure a flawless experience for attendees and stakeholders.
• • A critical component of your role will be measuring and scaling program impact. You will establish repeatable processes and develop comprehensive playbooks, rigorously tracking event performance, pipeline influence, opportunity acceleration, and overall return on investment (ROI) to continuously optimize our strategies.
• • You will partner closely with Sales and Business Development teams to develop targeted account outreach strategies, sophisticated invitation programs, and effective meeting-setting initiatives, both before and after key events, to maximize engagement and conversion.
• • This position offers a unique opportunity to influence how Modulate engages with prospects, customers, partners, and industry analysts, creating memorable experiences that highlight the power and nuance of our advanced voice intelligence technology.
• • By owning the end-to-end execution of events, from initial planning and strategic alignment to on-the-ground management and post-event analysis, you will be a key contributor to Modulate's rapid growth and success in the competitive AI landscape.
• • You will also be responsible for managing and executing virtual programs, such as webinars and online roundtables, ensuring a consistent and high-quality brand experience across all event formats.
• • The ideal candidate possesses a deep understanding of marketing complex technical products and a passion for the AI ecosystem, developer communities, and emerging technologies, making them uniquely qualified to represent Modulate's innovative solutions.
• • Ultimately, your work will directly translate into tangible business outcomes, strengthening Modulate's market position and driving sustainable revenue growth through strategic and impactful event marketing.