EverPro - Growth Marketing Manager (Remote, US)

📋 Description

• • EverCommerce is a leading service commerce platform, empowering over 600,000 global service-based businesses to accelerate growth, streamline operations, and enhance customer retention through vertically tailored, integrated SaaS solutions. Our innovative digital and mobile applications foster predictable, informed, and convenient interactions between customers and service professionals across key industries like Home & Field Services, Health Services, and Fitness & Wellness. We offer comprehensive business management software, embedded payment processing, advanced marketing technology, and customer engagement tools.
• • We are seeking a highly motivated and data-driven Growth Marketing Manager to join our EverPro Marketing team, a pivotal part of the EverCommerce organization dedicated to serving home service professionals. This role is central to driving significant revenue growth for several key software solutions within our portfolio.
• • As the Growth Marketing Manager, you will become an expert in Field Service Management (FSM) software, with a hyper-focus on owning, creating, executing, and optimizing multi-channel marketing campaigns. Your primary objective will be to generate qualified leads, expand our sales pipeline, and contribute directly to ambitious revenue targets.
• • This position demands a strong B2B SaaS marketing background and a nuanced understanding of the unique challenges and opportunities within the FSM industry. You will collaborate extensively with Sales, Product, and specialized Marketing Subject Matter Experts (SMEs) to craft and implement a cohesive, high-impact demand generation strategy.
• • Your efforts will be crucial in improving overall funnel health, accelerating the speed of conversion, and ultimately driving substantial revenue growth for the EverPro portfolio.
• • *Demand Generation Strategy:**
• • Develop and execute comprehensive, end-to-end demand generation strategies for multiple software solutions, ensuring alignment with EverPro's overarching business objectives and focusing on scalable lead generation and effective nurturing initiatives.
• • Identify, evaluate, and prioritize high-impact marketing channels, including but not limited to email marketing, paid media (SEM, social ads), SEO, content marketing, social media engagement, and website conversion rate optimization (CRO).
• • *Campaign Development and Execution:**
• • Design, manage, and optimize integrated marketing campaigns across traditional, digital, and event-based platforms to build brand awareness, generate high-quality leads, and nurture prospects effectively through their entire buyer's journey.
• • Create and deploy highly targeted and segmented campaigns designed to reach and engage high-value accounts, working in close collaboration with Sales, Product, and other Marketing support teams.
• • Lead cross-functional initiatives to develop compelling marketing assets and messaging that resonate with specific audience segments and address key stages of the buyer's journey.
• • *Lead Nurturing & Pipeline Management:**
• • Build, refine, and manage sophisticated lead nurturing programs designed to keep prospects engaged and effectively move them through the sales pipeline, with the goal of exceeding target Key Performance Indicators (KPIs) and maximizing the Return on Investment (ROI) of marketing spend.
• • Diligently monitor lead flow and conversion rates at every stage of the funnel, continuously optimizing processes, content, and workflows to ensure maximum efficiency and seamless alignment with Sales team objectives.
• • *Data and Lead Analysis:**
• • Utilize advanced data analytics tools such as PowerBI, HubSpot, Salesforce, Marketo, and others to meticulously track campaign performance, identify emerging growth opportunities, and optimize conversion rates across all acquisition channels.
• • Partner with operations teams to refine and implement lead scoring models, enabling the prioritization of prospects based on engagement levels, intent signals, and likelihood to convert.
• • Implement and troubleshoot end-to-end lead tracking systems to guarantee accurate attribution of marketing touchpoints to closed deals.
• • Analyze funnel performance and conversion metrics to pinpoint drop-off points and design effective A/B tests or targeted nurture strategies aimed at improving lead-to-customer conversion rates.
• • Collaborate closely with Sales, Operations, and Product teams to translate data insights into actionable strategies for pipeline forecasting, customer segmentation, and lifecycle marketing initiatives.
• • *Analytics & Reporting:**
• • Track, measure, and report on the performance of both holistic demand generation efforts and individual campaigns, leveraging these metrics to drive insight-based optimizations across all channels and tactics.
• • Develop comprehensive dashboards, enhance data-driven insights, and provide regular, clear reporting on KPIs, campaign ROI, and pipeline contribution, utilizing platforms like HubSpot, Salesforce, Marketo, Heap, Pendo, and Google Analytics.
• • *Sales & Marketing Readiness:**
• • Work hand-in-hand with Sales leadership to ensure demand generation strategies are perfectly aligned with sales priorities and pipeline goals. Collaborate on target account lists, lead scoring criteria, and qualification processes to facilitate seamless lead handoff and enhance lead-to-revenue speed and conversion rates.
• • Maintain consistent communication channels with the Sales team to gather crucial feedback on lead quality, campaign effectiveness, and messaging relevance. Utilize these insights to adapt marketing strategies and ensure campaigns are continuously optimized to meet overarching business goals and revenue objectives.
• • Partner with Product, Marketing support, and Sales teams to create relevant, high-impact campaign materials for each stage of the sales funnel, including case studies, solution briefs, demo scripts, and webinar presentations.
• • Engage in close collaboration with our Product Marketing Manager to equip the Sales team with timely insights on market trends, customer needs, and competitor positioning, ensuring they have the necessary information to effectively engage prospects and differentiate EverPro solutions.
• • *Collaboration with Cross-Functional Teams:**
• • Foster strong partnerships with the Sales team to ensure smooth lead handoff, effective follow-up, and unified alignment on lead scoring and qualification criteria.
• • Collaborate with Product and Marketing support SMEs to develop messaging, content, and product positioning that specifically addresses the unique needs and pain points of field service management professionals.
• • Manage agency partner relationships by aligning internal stakeholders, overseeing project execution, tracking budgets and KPIs, and developing robust reporting to ensure business objectives and investment targets are met or exceeded.
• • *Continuous Optimization & Innovation:**
• • Regularly test, analyze, and refine demand generation initiatives and tactics, optimizing key elements such as content, channels, and targeting based on performance data.
• • Stay abreast of the latest industry trends, emerging digital marketing strategies, and competitor activities to ensure EverPro's marketing efforts remain innovative, competitive, and highly effective.