Field Marketing Manager, Startups

📋 Description

• • Vercel is seeking a dynamic and results-oriented Field Marketing Manager, Startups, to spearhead the design, development, and execution of impactful field and Account-Based Marketing (ABM) programs tailored for the burgeoning startup ecosystem.
• • This pivotal role will lead Vercel's field marketing initiatives across the Americas (AMER) region, fostering a close and synergistic partnership with the Startup Sales team to drive pipeline, meetings, and ultimately, revenue.
• • The ideal candidate is a proactive builder, possessing a strong sense of ownership over both strategy and execution, and is driven by a desire to make a tangible impact.
• • You will operate at the intersection of marketing and sales, collaborating closely with Product Marketing (PMM), Demand Generation, and Developer Experience teams to craft and implement comprehensive, full-funnel ABM programs designed to engage and convert high-value target accounts.
• • This position is uniquely focused on the critical startup segment, where Vercel aims to provide a white-glove, premium experience to founders and technical decision-makers during their formative stages.
• • The core mission extends beyond lead generation; it's about establishing Vercel as the indispensable infrastructure of choice for the next generation of innovative companies, particularly those building for the AI-native web.
• • You will be instrumental in shaping how emerging companies approach their technology stack, ensuring Vercel becomes the intuitive and preferred platform from the outset.
• • The role demands a builder's mindset, encouraging you to take initiative, identify opportunities, and drive programs forward with minimal oversight in a fast-paced, high-autonomy environment.
• • Key responsibilities include identifying and strategizing participation in crucial industry events and conferences, meticulously planning and executing Vercel's presence to generate qualified leads and contribute directly to regional revenue targets.
• • A significant aspect of the role involves engineering unique and memorable founder experiences, moving beyond conventional event formats to create high-taste, impactful moments that resonate deeply with the aspirations and values of early-stage companies.
• • This includes owning the strategy and execution of hosted, sponsored, and partner-led events designed to engage founders, technical leaders, and practitioners.
• • Cultivating the broader founder and venture capital ecosystem is paramount. This involves building and nurturing robust relationships within the startup and VC communities, positioning Vercel as the foundational technology for future industry leaders.
• • You will be expected to strategically engage in relevant industry gatherings and networking opportunities to build Vercel's brand and influence.
• • Developing and executing sophisticated ABM playbooks is a core function, requiring the architecting of full-funnel strategies for key accounts in close partnership with the sales team to understand their specific needs and tailor campaigns accordingly.
• • The objective is to accelerate the buyer's journey by designing creative, data-informed tactics that efficiently move prospects from initial awareness through to decision-making.
• • A strong emphasis is placed on driving measurable impact, utilizing data analytics to continuously test, evaluate, and optimize program performance, ensuring a direct correlation between marketing activities and pipeline generation, revenue influence, and acceleration.
• • Cross-functional collaboration is essential, working seamlessly with Sales, PMM, Developer Relations, and other marketing functions to ensure consistent messaging, unified positioning, and an exceptional buyer experience throughout the customer journey.
• • The role requires a willingness to travel approximately 30% of the time to attend events, conduct meetings, and support field marketing activities across the AMER region and potentially globally.
• • This is an opportunity to build a high-impact marketing function from the ground up, contributing significantly to Vercel's growth and market leadership in the developer tools and cloud infrastructure space.