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Founding Marketer

Promise Holdings, Inc.

Job Overview

Location

San Francisco

Job Type

Full-time

Full Job Description

📋 Description

• As the Founding Marketer at Promise Holdings, Inc., you will establish and lead the company's marketing function from the ground up, playing a strategic role in expanding Promise's presence to all 50 states by building trust and generating qualified pipeline in complex public-sector environments.
• You will design and execute Account-Based Marketing (ABM) campaigns targeting high-value government and utility accounts, developing messaging frameworks that resonate with technical, operational, and executive buyers, and creating a comprehensive content library including case studies, whitepapers, pitch decks, and RFP response templates to support long sales cycles.
• You will collaborate closely with sales, product, and leadership to align go-to-market strategies, build dashboards for performance tracking, establish lead scoring and handoff processes, and nurture prospects through extended procurement cycles (6-18 months) with tailored nurture sequences and leave-behind materials.
• You will build relationships with government associations, policy organizations, industry analysts, and trade publications to enhance brand credibility and position Promise as a trusted innovator in govtech, while ensuring all marketing efforts are disciplined, outcome-focused, and tied to measurable pipeline contribution.
• In this role, you will have the opportunity to shape the marketing foundation of a mission-driven, fast-growing company backed by over $50M in funding from top-tier investors, directly impacting how government agencies deliver essential services to vulnerable populations through technology that improves access, dignity, and efficiency.

🎯 Requirements

• At least 6 years of experience in B2B and B2G marketing with a proven track record in demand generation, product marketing, and content strategy
• Experience marketing complex products to enterprise or government buyers, preferably in govtech, fintech, SaaS, or regulated industries
• Strong writing and storytelling skills with a portfolio demonstrating expertise in thought leadership, case studies, product collateral, and sales enablement materials

🏖️ Benefits

• 100 percent employer-paid health coverage
• Generous PTO and sick leave
• Hybrid work environment with four in-office days per week
• Company retreats and provided lunch, snacks, and coffee

Skills & Technologies

Hybrid

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Promise Holdings, Inc.

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About Promise Holdings, Inc.

Promise Holdings provides cloud-based payment technology and financial services for government agencies, utilities, and other large billers. The platform integrates with existing systems to offer flexible payment plans, automated reminders, and mobile-friendly checkout, aiming to reduce delinquencies and improve collection rates. Founded in 2017 and headquartered in San Francisco, the company serves clients such as PG&E, the City of Los Angeles, and Atlanta’s Department of Watershed Management.

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