Founding Marketer (Growth & GTM)

Clera

Job Overview

Location

Berlin

Job Type

Full-time

Full Job Description

📋 Description

• A fast-growing, early-stage personalized health and diagnostics startup is looking for a Founding Marketer to lead growth, go-to-market strategy, and brand storytelling.
• This is a rare opportunity to build the marketing function from the ground up, shape the company's narrative, and directly drive revenue and user growth at a pivotal stage.
• You'll work closely with company leadership and cross-functional teams in a hands-on, high-ownership role.
• The company operates in the preventive healthtech space, offering a membership-based personal health platform with advanced diagnostics, biomarker testing, and personalized health optimization.
• They are present in Germany and Finland and are scaling rapidly.
• Define and execute GTM strategy across channels to drive revenue and membership growth.
• Lead branding and storytelling to craft a compelling, differentiated market narrative.
• Oversee paid advertising (Google Ads, Meta, LinkedIn), social media, partnerships, and influencer programs.
• Collaborate cross-functionally with product, sales, design, and customer success teams.
• Set marketing budgets, forecast outcomes, and rigorously measure ROI across channels.
• Build, scale, and mentor the marketing function as the company grows.
• Develop and deploy high-impact marketing campaigns along with performance dashboards.

🎯 Requirements

• 2–5 years of experience in B2C growth marketing, sales, or an adjacent field.
• Proficiency in digital marketing channels including Google Ads, Meta, and LinkedIn.
• Ability to work on-site in Berlin, Germany or Helsinki, Finland.

🏖️ Benefits

• Salary: €35,000 – €70,000 per year, depending on experience.
• Visa sponsorship is available for this role.
• Opportunity to be a founding team member with meaningful ownership of the marketing function.

Skills & Technologies

Remote

€35k-70k

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Clera

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About Clera

Clera, Inc. operates as an AI Talent Agent, leveraging artificial intelligence to enhance and streamline various aspects of the talent acquisition and management process. The company's core offering appears to center on an AI-powered platform designed to connect skilled individuals with suitable opportunities or to assist organizations in efficiently sourcing and evaluating candidates. While comprehensive details regarding specific features, target industries, or the scale of its operations are not yet publicly available, the current online presence indicates that Clera's services are actively being prepared for launch. This suggests an upcoming introduction of innovative AI solutions aimed at optimizing the ecosystem where talent meets demand.

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