Fractional Chief Marketing Officer/Chief Content Officer

📋 Description

• • The Global Talent Co. is seeking a visionary and results-oriented Fractional Chief Marketing Officer / Chief Content Officer (CMO/CCO) to spearhead the marketing, brand, and content strategy for a groundbreaking retail platform poised for significant international expansion. This is a unique opportunity to shape the narrative and growth trajectory of an innovative company at the forefront of the retail industry, bridging the gap between emerging brands and discerning consumers.
• • In this pivotal role, you will be instrumental in architecting and implementing a robust, scalable marketing engine designed to amplify brand awareness, cultivate a thriving audience, and drive widespread platform adoption. Your strategic acumen will be crucial in developing compelling brand storytelling, defining a resonant content strategy, and orchestrating impactful marketing initiatives. These efforts will be meticulously crafted to attract a diverse ecosystem of emerging brands, forge strategic partnerships, and engage a broad consumer base.
• • This position operates at the dynamic nexus of high-level brand strategy, aggressive digital growth, and effective revenue enablement. It demands a leader who can seamlessly transition between visionary strategic planning and meticulous hands-on execution. You will engage in close collaboration with the executive leadership team, ensuring that all marketing endeavors are strategically aligned with and directly contribute to the acquisition of new brands, the cultivation of valuable partnerships, and the overall retail performance across all operational locations.
• • This engagement is structured as a fractional, project-based role, initially spanning from Q2 to Q4 of 2026. It offers a compelling pathway to transition into a long-term, foundational leadership position as the organization embarks on its global scaling journey. This offers the chance to be an integral part of building something truly transformative from its early stages.
• • Key responsibilities will encompass the comprehensive development and execution of the overarching marketing and brand strategy. This includes strategically positioning the platform as the premier destination for emerging brands seeking a physical retail presence. You will be tasked with building a marketing framework that is not only scalable but also adaptable to rapid expansion into new cities and diverse international markets.
• • A significant focus will be placed on developing sophisticated B2B acquisition channels, specifically designed to attract direct-to-consumer brands and key strategic partners. Simultaneously, you will lead the charge in defining and executing the content strategy across a multi-channel landscape, including social media, editorial platforms, and integrated retail channels, all while cultivating and maintaining a distinctive and memorable brand voice.
• • Driving audience growth and fostering deep engagement will be paramount, with an emphasis on achieving substantial community expansion across all relevant digital platforms. You will also provide critical marketing support for flagship retail launches, dynamic retail activations, and impactful brand collaborations, ensuring these initiatives are strategically aligned and effectively executed.
• • Establishing and rigorously tracking key marketing performance indicators (KPIs) will be essential. This includes monitoring acquisition performance, audience engagement metrics, and overall brand growth. Your insights will inform strategic adjustments and ensure accountability.
• • Close collaboration with the leadership team is vital to ensure that marketing initiatives are not only creative but also directly contribute to revenue growth and the successful acquisition of strategic partnerships. Furthermore, you will be responsible for building and optimizing marketing systems and processes that are inherently scalable, capable of supporting the complexities of international expansion and sustained growth.
• • This role offers an unparalleled opportunity to contribute to the marketing engine powering the next evolution of retail. You will operate at the exciting intersection of experiential retail, compelling brand storytelling, and vibrant community growth. Working directly alongside a dedicated founding leadership team, you will benefit from a flexible, fractional engagement that includes performance-based upside and the potential for a lasting leadership impact.