Fractional GTM Enablement Lead

📋 Description

• • We're looking for a Fractional GTM Enablement Lead to help build the foundation of Stepful's GTM enablement function during a critical growth phase.
• • In this remote, contract engagement, you'll serve as a key connector across Sales, Client Success, Solutions Architecture, Product, Marketing, and RevOps — ensuring our commercial teams have the knowledge, tools, and training they need to operate effectively in a fast-moving environment.
• • This is a hands-on, high-impact engagement for someone who thrives in a greenfield environment and can hit the ground running.
• • You'll bring structure and strategy to an enablement function that's just getting started, with real ownership over the work from day one.
• • Enablement Strategy and Execution:
• • Take initiative to identify key areas of GTM enablement, and prioritize those areas based on connection to our key business priorities, urgency, and resourcing required
• • Lead Stepful’s GTM enablement work, including cross-functional planning and collaboration structures, and enablement forums and rhythms of business
• • Be a key connector between our commercial teams and our B2B product, learning and ops, and marketing functions
• • Knowledge Management:
• • Leveraging AI, build and maintain a structure to house and enable GTM teams to easily find materials and ensure materials are up-to-date
• • Leveraging AI, develop and execute communications approaches (e.g., async comms, live touch points) to ensure GTM teams receive critical information in a timely and easily digestible manner
• • Training and Behavior Change:
• • In collaboration with cross-functional SMEs (Marketing, Ops, Learning, Product, GTM leadership), identify what GTM teams need to know and be able to do
• • Prioritize and organize a wide range of information across functions to ensure that the GTM team is successful and that information is shared in a timely, yet manageable, manner
• • Design and facilitate training experiences and manage tools to support this
• • Support and monitor adoption and behavior change
• • What you’ll bring:
• • B2B-specific GTM enablement experience with a track record of taking initiative, owning the function, and fostering behavioral changes
• • Skill in building and delivering enablement programs that improve performance and revenue outcomes
• • Experience thriving in a startup environment and comfort navigating evolving processes and complex offerings
• • Exceptional organization and strategic prioritization skills
• • Strong communication and stakeholder management skills
• • Data-driven mentality and decision-making with proficiency in Google Suite and Excel
• • Ability to manage and analyze CRM data
• • Knowledge of AI tools (inclusive of, but not limited to, LLMs) with a clear perspective on where they're headed and how to apply them in a GTM enablement context
• • Bonus points if:
• • You have EdTech and/or healthcare experience
• • You have worked in a B2B2C setting
• • You have experience with and knowledge of learning best practices
• • You worked within enablement across several GTM functions (i.e., both sales enablement and client success enablement)
• • You have experience using Gong and HubSpot
• • Interview Process:
• • Introductory call with Talent Acquisition team member
• • Interview with Hiring Manager
• • Case Study Exercise
• • Virtual Team Interviews