Freelance Contract Senior Web Copywriter

📋 Description

• • Own the voice of four world-changing initiatives—LeanIn.Org, LeanInGirls.Org, OptionB.Org, and the Dave Goldberg Scholarship Program—by writing every word of our most ambitious digital relaunch to date.
• • Transform complex program briefs into irresistible, consumer-grade web copy that makes gender equity, girls’ leadership, grief & resilience, and scholarship access feel as urgent and exciting as the latest product drop.
• • Architect core-site narratives: craft high-impact headers, sticky sub-heads, and micro-copy that lift conversion rates on program overviews, registration flows, and promotional modules—no page left un-optimized.
• • Design end-to-end email journeys—from newsletter sign-ups to nurture campaigns to report-download funnels—balancing brand warmth with performance KPIs; expect to A/B test subject lines, CTAs, and preview text that outperform baseline by double digits.
• • Collaborate daily with Program leads (who bring deep subject-matter expertise), Marketing (who own channel strategy), and Web (who translate your copy into immersive UX) in Figma, Slack, and Monday.com; give and receive feedback that sharpens clarity without diluting heart.
• • Translate data insights into creative iterations: use GA4 heat-maps, email click-maps, and user-testing videos to spot friction, then rewrite swiftly—expect rapid sprint cycles and turnaround times as short as 24 hours.
• • Champion inclusive language that resonates across cultures, generations, and gender identities; maintain a living style guide that ensures one unified voice from landing page to transactional email footer.
• • Inject storytelling tension and emotional payoff into every scroll: turn statistics into anecdotes, obstacles into cliff-hangers, and success metrics into community celebrations that keep readers engaged and sharing.
• • Support launch-day war-room activities—live-editing copy, QA-ing staging sites, and posting real-time social proof—so we hit “publish” with confidence when the spotlight is brightest.
• • Document your process for future contractors and internal teams; leave behind swipe-worthy templates, headline matrices, and tone-of-voice checklists that scale impact beyond the six-month engagement.
• • Potential to expand scope: high-performing writers may be invited to craft campaign landing pages, donor appeals, and SMS copy as traffic spikes—hours can scale from 20-30 to 40+ during key milestones.
• • Work fully remote from any U.S. time zone; we flex around EST for stand-ups but respect deep-work blocks—your calendar stays meeting-light so the words can flow.