Global Brand Marketing Manager – CRAFTSMAN

SBD, Inc.

Job Overview

Location

Remote

Job Type

Full-time

Full Job Description

📋 Description

• Lead the day-to-day brand marketing activities for the CRAFTSMAN brand, aligning all initiatives with global brand strategies and marketing playbooks to drive demand, growth, and loyalty.
• Develop and execute long-term brand equity strategies through multi-year roadmaps that elevate CRAFTSMAN’s positioning and deliver target KPIs including share growth and perception change.
• Coordinate cross-functionally with Category Management, Product Management, Internal Agency (Studio), Insights, Regional Brand Teams (U.S. and Canada), and Digital Marketing to deliver strategic and creative marketing solutions.
• Manage the full lifecycle of new product launch materials, including claims, marketing copy, packaging design, eCommerce content, photography, video, PR, and social media/influencer activations.
• Partner with the Insights team to translate consumer segment insights into benefit-driven campaigns across core and new product categories.
• Collaborate with regional Brand Marketing and Activation teams to align on objectives, KPIs, performance tracking, and execution improvements to ensure consistent global brand representation.
• Own end-to-end campaign execution from concept through launch, proactively driving collaboration and communication among all project stakeholders.
• Identify and elevate gaps, needs, interdependencies, wins, and challenges impacting brand success to ensure optimal outcomes.
• Work with vendor partners to enhance end-user experiences across all online and offline touchpoints.
• Support senior global marketing leaders in long-term strategic planning for CRAFTSMAN, including future product/category innovation, retail partnerships, and sponsorship strategies.
• Partner with the Associate Brand Manager to deliver high-volume new product launches with precision, attention to detail, and on-time execution.
• Cultivate strong relationships with product, commercial, and senior leadership to ensure alignment on marketing strategies and business priorities.
• Demonstrate accountability and ownership by driving results in a fast-paced, evolving environment with speed and agility.
• Apply strong business acumen, including financial and budget management skills, to guide marketing investments and measure ROI.
• Communicate effectively across all organizational levels with excellent listening and influencing skills to drive collaboration and consensus.

🎯 Requirements

• 3-5 years of brand marketing experience
• Bachelor’s degree in Marketing, Communications, or a related field
• Experience in brand campaign development and execution
• Experience launching brand marketing campaigns, developing content and messaging strategies, leveraging insights to drive decisions, and optimizing and reporting on performance
• Experience working cross-functionally within mid-to-large organizations
• Strong business acumen, including financial and budget management skills

🏖️ Benefits

• Medical, dental, life, vision, disability, and 401(k) plans
• Employee Stock Purchase Plan
• Paid time off, including vacation, holidays, and personal days
• Tuition reimbursement
• Discounts on Stanley Black & Decker tools and other partner programs
• Access to digital learning portal, Lean Academy, and online university with certificates from renowned institutions

Skills & Technologies

Remote

Degree Required

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SBD, Inc.

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About SBD, Inc.

SBD, Inc. provides engineering, manufacturing, and supply-chain services for complex electromechanical and industrial systems. The firm offers product design, precision machining, assembly, testing, and aftermarket support across sectors including aerospace, defense, medical devices, and industrial equipment. SBD works with OEMs to deliver turnkey production runs, prototype-to-production transitions, quality and regulatory compliance, and lifecycle support (repair, spares, obsolescence management). Its capabilities include CNC machining, sheet metal fabrication, electro-mechanical assembly, and automated testing, supported by quality systems (ISO/AS standards) and production planning to meet regulated-industry requirements and high-mix, low-to-medium-volume manufacturing.

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