Job Overview
Location
Indiana, USA
Job Type
Full-time
Category
Marketing Manager
Date Posted
February 28, 2026
Full Job Description
đź“‹ Description
- • The Nielsen Company (US), LLC is seeking a dynamic and strategic Senior Manager, Events Marketing to spearhead Gracenote's global events program. This pivotal role is responsible for the end-to-end design, planning, and execution of a comprehensive events strategy that effectively showcases Gracenote's innovative products, thought leadership, and profound customer impact. You will be the primary global events lead for Gracenote, working in close collaboration with the broader Nielsen corporate events and marketing teams to ensure seamless alignment, consistent brand expression, and maximum leverage across the entire Nielsen portfolio.
- • Your core responsibility will be to own the complete event lifecycle for Gracenote. This includes conceptualizing and executing a diverse range of events, from major industry conferences such as trade shows, partner events, and strategic speaking opportunities, to Gracenote-branded "owned" experiences like customer summits, roadshows, and insightful webinars. You will be instrumental in shaping how Gracenote engages with its audience and presents its value proposition on a global scale.
- • A key aspect of this role involves developing a robust annual events plan. This plan must be meticulously aligned with overarching business objectives, critical commercial priorities, and upcoming product launches. For each event, you will define clear, measurable goals, identify target audiences, establish key messaging priorities, and set definitive success metrics to ensure strategic focus and accountability.
- • You will lead cross-functional planning efforts for every event, fostering strong partnerships with Product Marketing, Sales, Customer Success, other Marketing functions, and the Nielsen events team. This collaborative approach is essential to drive cohesive and impactful customer experiences, from the initial invitation through to post-event follow-up, ensuring a unified brand journey.
- • Close collaboration with the Nielsen corporate events organization is paramount. You will work together on calendar synchronization, sponsorship strategies, shared vendor relationships, the adoption of best practices, and unified measurement frameworks to maximize both the impact and operational efficiency of all events.
- • You will be the architect of the Gracenote event experience. This encompasses the overall storyline, booth presence design, product demonstrations, content strategy, speaking track curation, client engagement moments, and hospitality elements. The goal is to ensure a consistent and compelling brand expression and clear, impactful product narratives across all touchpoints.
- • Managing all logistical aspects for Gracenote's event participation is a critical function. This includes meticulous timeline management, budget oversight, vendor relationship management, venue selection, exhibition booth construction, audio-visual coordination, staffing plans, travel arrangements, and flawless on-site execution.
- • Partnering with Sales and Marketing Operations, you will design and implement effective pre-event and post-event campaigns. This includes driving audience acquisition, ensuring robust lead capture mechanisms, efficient lead routing, and diligent follow-up processes to maximize ROI.
- • A data-driven approach is essential. You will develop comprehensive event performance dashboards and detailed recaps, rigorously analyzing key metrics such as pipeline influence, deal acceleration, meeting volume, and qualitative feedback. These insights will be crucial for prioritizing future initiatives and continuously optimizing the events mix for maximum effectiveness.
- • You will provide essential support to Gracenote executives and key spokespeople, preparing them for event engagements. This includes developing detailed briefing documents, crafting compelling talking points, and creating run-of-show documents to ensure high-impact customer and partner interactions.
- • A significant long-term objective is to build and maintain a scalable playbook for both industry and owned events. This playbook will document all processes, provide essential templates, and codify best practices, thereby enhancing consistency, efficiency, and the speed of event execution across the organization.
- • Cultivating strong, productive relationships with key external partners, including event organizers, agencies, vendors, and venues, is vital. You will also be responsible for negotiating contracts to ensure the delivery of high-quality experiences within allocated budgets.
- • Over time, you will identify and pursue opportunities to evolve Gracenote's owned event strategy. The aim is to develop repeatable, signature experiences that powerfully reinforce Gracenote's leadership position in entertainment data and AI-powered content solutions, solidifying its market presence and influence.
🎯 Requirements
- • 7–10+ years of experience in B2B marketing, with a significant focus on events, experiential marketing, or field marketing.
- • Proven track record of successfully planning and executing both large-scale industry events and smaller, high-touch customer or executive experiences.
- • Demonstrated success in partnering with centralized/corporate events or marketing teams while simultaneously owning the strategy and execution for a specific business unit or brand.
- • Strong project and program management skills, with the ability to manage multiple complex events concurrently, consistently meet deadlines, and operate with a high degree of ownership and accountability.
- • Excellent collaboration and communication skills, with the ability to effectively align diverse stakeholders across Product, Sales, Marketing, Customer Success, and executive leadership.
- • A data-driven mindset, with experience in defining KPIs, reporting on event performance, and leveraging insights to refine strategy and investment decisions.
- • Skilled at translating complex product and technical concepts into engaging event experiences, compelling demos, and impactful content in close partnership with Product Marketing.
- • Comfort and capability in both hands-on logistical execution ('rolling up sleeves') and strategic thinking regarding brand positioning, narrative development, and customer journey optimization.
- • Bachelor’s degree in marketing, communications, business, or a related field, or equivalent practical experience.
🏖️ Benefits
- • Comprehensive benefits package including health & wellness plans.
- • 401(k) retirement savings plan with a company match.
- • Generous paid time off (PTO) policy.
- • Company-provided car for those who qualify.
- • Discretionary incentive/bonus program (if eligible).
- • Opportunities for professional development and growth within a leading media and data analytics company.
- • Collaborative and inclusive work environment.
Skills & Technologies
Senior
Remote
Degree Required
About The Nielsen Company (US), LLC
Nielsen Holdings plc, known as Nielsen, is a global measurement and data analytics company. It provides data on what people watch and listen to. Nielsen's data is used by media companies, advertisers, and agencies to understand audiences and make decisions. The company collects information through various methods, including surveys, set-top box data, and digital measurement tools. Nielsen operates in over 100 countries, offering insights into consumer behavior across television, radio, digital media, and emerging platforms. Their mission is to provide the most complete and unbiased view of consumers and markets worldwide.
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