Global Events Manager

📋 Description

• • Unity Technologies is seeking a dynamic and experienced Global Events Manager to join its esteemed Global Events team, based remotely in Germany. This pivotal role is instrumental in orchestrating the company's presence at key industry events, driving strategic objectives, and reinforcing brand values across the EMEA region and beyond.
• • As the Global Events Manager, you will be entrusted with the complete lifecycle of corporate, sales, and field marketing events. This encompasses a wide spectrum of activities, including major trade shows, intimate regional customer gatherings, exclusive executive programs, and impactful partner activations. Your primary responsibility will be to ensure that each event experience is meticulously planned, flawlessly executed, and strategically aligned with overarching business goals, thereby amplifying Unity's brand and market position.
• • A core aspect of this role involves close collaboration with Sales and Regional Marketing teams. You will act as a key partner in supporting demand-generation initiatives and pipeline-driving activities. This requires a nuanced understanding of local market dynamics and the ability to adapt event execution models to meet specific regional needs, ensuring maximum impact and relevance.
• • The role demands comprehensive leadership in all facets of event planning and logistics. This includes the critical tasks of venue sourcing and negotiation, establishing and managing relationships with vendors and external agencies, overseeing catering arrangements, coordinating transportation, managing audio-visual requirements, and ensuring seamless on-site execution. Your attention to detail will be paramount in delivering high-quality event experiences.
• • Effective project management is essential. You will be responsible for establishing and maintaining detailed event timelines, diligently tracking progress, ensuring all deadlines are met, and proactively communicating updates and potential challenges to all relevant stakeholders. This ensures a smooth and predictable event planning process.
• • You will take ownership of event registration processes and attendance tracking, leveraging specialized event platforms. A key part of this responsibility is working hand-in-hand with the marketing operations team to guarantee accurate post-event reporting, efficient lead flow management, and robust measurement of event ROI. This data-driven approach is crucial for demonstrating event value and informing future strategies.
• • Financial stewardship is a significant component of this role. You will manage event budgets for your assigned programs, which includes the creation of purchase orders, securing necessary approvals, and performing reconciliations in close partnership with the Finance and Procurement departments. Strict adherence to budgetary constraints while maximizing event impact will be a key performance indicator.
• • A strong analytical capability is required to assess both qualitative and quantitative event performance metrics. You will be expected to synthesize these insights into actionable recommendations, driving continuous improvement and optimization for future regional and global programs. Your ability to translate data into strategic direction will be highly valued.
• • You will serve as a trusted advisor to internal partners, offering both a strategic, big-picture perspective and deep executional expertise. This consultative approach will empower teams to make well-informed decisions regarding their event strategies and participation.
• • Collaboration with the Sales team on event audience strategy is vital. This includes defining invite lists, prioritizing key accounts for engagement, and developing effective follow-up motions to maximize the conversion of event attendees into valuable leads and customers.
• • This role offers a unique opportunity to shape Unity's global event presence, contributing directly to the company's growth and success in the dynamic tech and gaming industries. You will be at the forefront of creating memorable and impactful experiences that resonate with customers, partners, and stakeholders worldwide.