Graphic Designer

📋 Description

• • Join Scale Army Careers as a Graphic Designer and become an integral part of a pioneering non-alcoholic craft beverage company dedicated to revolutionizing the way people perceive and enjoy beer. Our client is at the forefront of a movement, offering premium, alcohol-free beverages crafted with clean ingredients, designed for individuals who seek the social enjoyment of drinking without the alcohol, embracing a lifestyle centered on balance and well-being.
• • This is a fully remote position, requiring availability during U.S. Eastern Standard Time (EST) business hours (9 AM - 5 PM EST). We are seeking talented individuals based in LATAM, Africa, and Eastern Europe to contribute to our client's dynamic digital presence.
• • As a Graphic Designer, you will be instrumental in crafting visually compelling and conversion-focused assets that span across critical digital channels, including email marketing, web platforms, and social media. This role is a unique blend of artistic creativity and strategic thinking, where your contributions will directly support compelling digital storytelling and drive performance through impactful design, all while meticulously upholding a cohesive and premium brand identity.
• • Your core responsibilities will encompass a wide range of design and content creation tasks. You will be tasked with designing engaging social media graphics, eye-catching web banners, sophisticated email templates, and a variety of other digital marketing assets that strictly adhere to the established brand identity. A key focus will be on creating dynamic carousels, compelling hooks, and conversion-driven layouts meticulously optimized for maximum performance and engagement.
• • Furthermore, you will design impactful YouTube thumbnails, high-quality product visuals, and essential marketing collateral designed to capture attention and foster interaction. A crucial aspect of this role involves translating creative briefs into high-quality, polished designs, working in close collaboration with the marketing team to ensure all visual outputs are not only aesthetically pleasing but also strategically aligned with campaign objectives.
• • You will be the guardian of the brand's visual integrity, ensuring that all created content rigorously follows brand guidelines and maintains a consistent, cohesive visual identity across every touchpoint. This commitment to brand consistency is paramount in building trust and recognition with the target audience.
• • In terms of marketing collaboration, you will play a vital role in supporting Klaviyo email design, ensuring that all email campaigns are not only visually engaging but also flawlessly responsive across all devices, particularly mobile. You will actively participate in campaign creative strategy discussions, striking a delicate balance between artistic aesthetics and tangible marketing effectiveness.
• • A significant part of your contribution will involve applying Conversion Rate Optimization (CRO) principles directly to your design work, aiming to measurably improve the performance of digital assets. You will be responsible for maintaining a consistent brand voice and identity throughout all design executions, reinforcing the brand's message and values.
• • Your technical and creative execution skills will be put to the test as you apply a strong understanding of typography, layout principles, and color theory across all designed assets. You will leverage insights from design psychology and user behavior to inform your visual decisions, ensuring designs resonate deeply with the intended audience.
• • While the primary focus is design, you will also provide support for caption writing and text overlays when necessary, ensuring that the visual narrative is complemented by clear and concise messaging.
• • Success in this role will be measured by the consistent delivery of visually compelling, high-converting designs that are perfectly aligned with the overarching brand strategy. We expect to see increased engagement and conversion rates across all digital channels as a direct result of your creative efforts. Seamless collaboration with the marketing team, ensuring creative excellence across all campaigns, will also be a key indicator of success.
• • This opportunity offers an unparalleled chance to join a rapidly growing brand that is actively redefining the beverage industry. You will be granted creative ownership over impactful projects, collaborate with a team of passionate storytellers, and witness your work come to life across diverse digital platforms, inspiring a modern, mindful community. This is more than just a design job; it's a chance to shape the visual future of a brand making a real difference.