Motion Graphics Designer

📋 Description

• • Are you a visionary Motion Graphics Designer with a passion for bringing innovative products to life through dynamic visuals and compelling storytelling? Sintra, a company empowering over 50,000 small business owners with AI-powered teammates, is seeking a talented individual to join our mission. We're not just another SaaS tool; we're building AI helpers that genuinely feel like colleagues, handling customer replies, social media posts, data analysis, and much more. For entrepreneurs working solo, this is the first time they've experienced truly effective assistance. We've created something that resonates deeply with our users, and now, we're focused on making it exceptional. This is your opportunity to shape the visual narrative of a product that makes a tangible difference.
• • As our Motion Graphics Designer, you will be instrumental in elevating our product's visual presence and communication strategy. You will collaborate closely with our performance marketing and product development teams, transforming abstract ideas into tangible, animated content. Your work will span from creating polished static designs that hint at motion to developing engaging demo videos that clearly explain our AI's capabilities, showcase user journeys, and ultimately drive customer conversion. This role is pivotal in bridging the gap between complex technology and user understanding, ensuring our message is not only seen but also felt and acted upon.
• • Your core responsibilities will involve crafting a diverse range of motion graphics, product visuals, and demo videos. Each piece of content will be meticulously designed to align with our established brand direction while simultaneously meeting ambitious performance goals. You'll be a master at animating static assets, breathing life into them to create clear, compelling motion sequences. This includes visualizing user interface (UI) flows, developing engaging explainer animations that demystify our AI's functionalities, and producing captivating product showcases that highlight the value proposition of Sintra. Your creativity will be the engine that drives our visual storytelling, making our product accessible and desirable to a broad audience of small business owners.
• • Collaboration is key to success in this role. You will work hand-in-hand with a multidisciplinary team, including fellow designers, marketing specialists, and product managers. Together, you will brainstorm and visualize concepts that are strategically designed to support various funnels, social media campaigns, website content, and broader marketing initiatives. Your ability to translate creative briefs into engaging motion concepts will be essential, and you'll be adept at iterating on your work based on constructive feedback and crucial performance insights. Understanding how your motion work impacts user engagement and conversion rates will be a critical aspect of your contribution.
• • Maintaining visual consistency across all motion styles is paramount to reinforcing our brand identity. You will be responsible for ensuring that every animated asset, regardless of its platform, adheres to our brand guidelines. This includes delivering optimized assets for a variety of channels, such as our website, social media platforms, and digital advertising campaigns. Furthermore, you will play an active role in refining our motion design workflows and establishing best practices across the entire creative team. Your expertise will help us scale our creative output efficiently and effectively, ensuring high-quality visuals are produced consistently.
• • We are looking for a designer who possesses a strong foundational understanding of animation principles, including timing, easing, anticipation, and other key elements that contribute to fluid and believable motion. You should have solid, hands-on experience working independently within Adobe After Effects, demonstrating proficiency in its advanced features. A proven track record of successfully translating static designs into polished, impactful motion graphics is essential. We value a product-focused mindset, meaning you understand how design and motion contribute to user experience and business objectives. Prior hands-on experience creating demo videos and product visuals for SaaS or technology products is highly desirable. Crucially, you should have a clear understanding of how motion and video strategically support the entire customer funnel, from the initial touchpoint and brand impression through to the final conversion.
• • This is a unique opportunity to join a company that is making a real impact on the lives of small business owners. If you are a creative, driven, and collaborative Motion Graphics Designer ready to take your career to the next level and contribute to a product people truly care about, we encourage you to apply.