Growth Lead (Kriya)

Allica Bank Ltd

Job Overview

Location

London/South East

Job Type

Full-time

Full Job Description

📋 Description

• Lead the creation and execution of a new growth function at Kriya-Allica, shaping how growth operates from day one with an AI-native, experiment-led approach.
• Identify high-impact growth opportunities across acquisition, activation, retention, and monetisation by mapping customer funnels and pinpointing key constraints.
• Formulate sharp, testable hypotheses with clear mechanisms, target segments, expected impact, and measurable success metrics for every experiment.
• Build and ship end-to-end growth experiments using AI tools (e.g., Claude Code, Codex, Cursor, v0, Lovable) and no-code platforms (e.g., Webflow, Make, Retool, Zapier) to create prototypes, landing pages, email sequences, onboarding flows, and internal tools.
• Instrument all experiments with tracking and measurement systems to capture performance data and ensure rigorous analysis of results.
• Analyse experimental outcomes honestly, documenting learnings regardless of whether results are positive or negative, and using insights to inform next steps.
• Scale proven experiments into production systems to drive measurable revenue growth, improved unit economics, and increased profitability.
• Maintain a public experiment backlog and develop reusable playbooks to institutionalise learning and elevate growth capabilities across the entire organisation.
• Design and deploy AI-powered automation tools such as lead-scoring systems that prioritise high-intent SMEs for sales teams, reducing wasted effort and increasing conversion rates.
• Build AI-driven customer interaction systems that auto-generate indicative loan quotes and collect supporting documentation, compressing multi-day processes into minutes.
• Develop AI credit underwriting agents that assess application risk and accelerate decision timelines from application to approval.
• Execute CRM reactivation campaigns targeting tens of thousands of existing SMEs in the database to re-engage and reconvert dormant prospects.
• Operate with full ownership of outcomes, connecting every test directly to revenue, customer acquisition cost (CAC), lifetime value (LTV), or conversion rate improvements.
• Work autonomously to move from idea to clickable prototype to instrumented test without relying on engineering resources, leveraging AI and no-code tools to deliver rapid iteration.
• Stitch together no-code platforms, APIs, webhooks, and lightweight backends to create seamless, end-to-end experimental workflows.
• Prioritise speed and action over documentation — favour shipping a scrappy test on Monday over writing a strategic document for Friday.
• Collaborate cross-functionally to translate experimental insights into product and go-to-market (GTM) recommendations that align with business objectives.
• Contribute to a culture of continuous learning by sharing results, failures, and best practices openly across teams.

🎯 Requirements

• 3+ years in growth, product, analytics, or operator roles where you owned outcomes, not just outputs
• Proven track record of designing and running experiments that moved revenue, CAC, LTV, or conversion metrics with analytical confidence in interpreting funnels, cohorts, and basic statistics
• Hands-on fluency with AI tools for building prototypes and automations, not just prompting or writing — ability to go from idea to clickable, instrumented test without engineering support
• Comfort and experience stitching together no-code tools, APIs, webhooks, and lightweight backends to deliver end-to-end experiments
• Strong commercial instinct with ability to connect every test back to revenue, positioning, or unit economics
• High ownership mindset and bias for action — prefer shipping fast tests over lengthy planning

🏖️ Benefits

• Full onboarding support and continued development opportunities
• Options for flexible working
• Pension contributions
• Discretionary bonus scheme
• Private health cover
• Life assurance
• Family friendly policies including enhanced Maternity & Paternity leave

Skills & Technologies

Senior

Hybrid

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Allica Bank Ltd

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About Allica Bank Ltd

Allica Bank is a modern digital bank built for established UK businesses with 5-250 employees. They offer business bank accounts with competitive rates, cashback, and no monthly fees for qualifying customers, alongside savings, commercial mortgages, asset finance, and growth finance solutions. Allica emphasizes a return to 'relationship banking,' providing customers with a dedicated relationship manager and UK-based support, a stark contrast to the often impersonal experience with larger banks. Their customer stories highlight successful business growth and streamlined banking processes, underscoring their commitment to serving the vital SME sector.

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