Growth lead US

📋 Description

• • As the Growth Lead for the US market at Lemlist, you will be instrumental in architecting and executing a strategic, sales-led growth engine designed to capture significant market share within the dynamic US B2B tech ecosystem. This is a pivotal, operator-focused role where you will directly influence the company's trajectory by transforming existing awareness and self-serve traction into predictable, scalable pipeline and revenue. Lemlist, a bootstrapped B2B SaaS company that has achieved $40M ARR in six years without external funding, is now poised to solidify its presence and control in the US, a market that already contributes a third of its revenue.
• • Your primary mission is to engineer a robust sales-led motion, moving beyond organic growth and scattered deals to create a predictable and scalable pipeline. You will be empowered with autonomy and budget, working closely with the CEO, CMO, VP of Growth, and the US Sales team. Your success will be directly measured by the qualified pipeline and revenue you generate, with a significant portion of your compensation tied to performance.
• • The core objective is to build trust and leverage ecosystems within the US tech landscape, recognizing that paid acquisition alone is insufficient. You will focus on fast-growing B2B startups (10-100 employees, Seed to Series B funding stages) with 2-10 sales/GTM reps, prioritizing those with a strong presence in San Francisco and New York City. Winning in the US by 2026 means achieving over 33% of new ARR from the US, generating over $1M in new ARR from US Inside Sales, acquiring 10 high-profile US startup logos, increasing US branded search by over 30%, and generating over 15% of pipeline through a structured outbound motion.
• • Your strategic approach will be multi-faceted, starting with partnerships as a primary lever. You will identify, secure, and nurture collaborations with accelerators, founder communities, startup ecosystems, early-stage GTM tools, and VC-backed networks. Targets may include prestigious ecosystems like Y Combinator, a16z Speedrun, Sequoia ARC, Founders Inc, and The Residency. Your role will involve leveraging warm introductions, demonstrating traction with existing startup clients, designing value-based collaborations (e.g., workshops, GTM breakdowns), and transforming these partnerships into repeatable lead sources.
• • Events will be leveraged as a critical pipeline engine, not merely for brand visibility. You will design and execute a consistent rhythm of events in San Francisco or New York City, including public events (50-100 attendees) and private executive dinners. These events will focus on relevant topics such as “GTM in the Age of AI,” “Outbound for Seed–Series B Startups,” or “From First AE to Predictable Pipeline.” The curated mix of clients, warm leads, and strategic targets aims to identify and qualify high-fit startups, accelerating high-intent conversations. Building partnerships with local venues or operator communities will be key to consistent execution.
• • Content creation will directly support sales efforts. You will collaborate with the HQ-based Content team to translate US market insights and campaign successes into high-performing, full-funnel content that drives pipeline. This includes publishing tactical, high-signal content tailored for early-stage startups, developing case studies and proof points for the US Sales team, and exploring content angles such as optimal outbound strategies for seed-stage startups, critiques of broken cold calling playbooks, and behind-the-scenes founder/GTM content from SF & NYC.
• • You will be encouraged to run ruthless experiments across various growth channels. This could involve testing trigger-based outbound campaigns targeting newly funded startups, implementing micro OOH campaigns in SF or NYC, forging President’s Club partnerships, sponsoring niche GTM podcasts, or executing community-specific takeovers. The ultimate measure for all experiments will be their effectiveness in creating qualified pipeline.
• • Optimizing Lemlist.com for the US market is another key responsibility. You will adapt the website's hero section, proof points, and overall narrative to resonate directly with Seed-to-Series B GTM teams. This includes curating startup-specific social proof (logos, case studies, testimonials), aligning site terminology with US GTM language, continuously A/B testing messaging and conversion paths, and tightening demo flows to enhance US sales velocity.
• • Your first 12 months will be structured: Months 1-3 will focus on mapping the US landscape, securing initial partnerships, launching your first event, and shipping a startup-focused homepage iteration. Months 3-6 will involve building repeatability through a consistent event/partnership cadence, securing initial outbound wins, and supporting the US Sales team with assets. Months 6-12 will focus on scaling high-ROI channels, systematizing pipeline from partnerships, supporting sales velocity, and demonstrating clear revenue impact.