Growth Manager

📋 Description

• • Ace 1 Media is at the forefront of the performance marketing industry, leveraging cutting-edge AI to automate media and drive scalable monetization. We are a data-obsessed, performance-driven organization where measurable growth is the ultimate goal. As a fast-growing technology company, we are seeking a highly motivated and results-oriented Growth Manager to spearhead and expand our paid media initiatives.
• • This pivotal role is designed for an individual with a deep understanding of paid media buying and a proven track record of scaling profitable campaigns. You will be instrumental in driving user acquisition, meticulously managing our paid media campaigns, and relentlessly optimizing performance across a diverse range of traffic channels. This is a hands-on position that requires a strategic thinker with a keen eye for detail and a passion for achieving exceptional results.
• • Your primary responsibility will be the end-to-end management of paid advertising campaigns. This includes the strategic planning, precise launch, and continuous optimization of campaigns across major platforms such as Google Ads, Meta Ads, and various native advertising networks. You will be tasked with developing and implementing innovative growth strategies aimed at significantly increasing revenue and expanding our user base. A core aspect of this role involves managing and scaling substantial advertising budgets, with an unwavering focus on maximizing Return on Investment (ROI) and Return on Ad Spend (ROAS).
• • Success in this role hinges on your ability to monitor, analyze, and optimize critical performance metrics. You will be expected to deeply understand and actively manage metrics like Cost Per Acquisition (CPA), Customer Acquisition Cost (CAC), ROAS, and Lifetime Value (LTV). To achieve continuous improvement, you will conduct rigorous A/B testing on various campaign elements, including ad creatives, landing page designs, and audience targeting parameters. This iterative process of testing and refinement is crucial for driving incremental gains.
• • Data analysis is at the heart of this role. You will be responsible for meticulously analyzing campaign data, extracting actionable insights, and translating these findings into strategic recommendations. Your analytical prowess will be key in identifying underperforming areas and opportunities for improvement. Furthermore, you will proactively explore and test new traffic sources and identify emerging scaling opportunities to ensure our growth trajectory remains robust and sustainable.
• • For candidates with relevant experience, there is a significant opportunity to contribute to our search arbitrage efforts. This includes executing and scaling search arbitrage campaigns, where you will optimize keyword bidding strategies, refine monetization funnels, and closely monitor Cost Per Click (CPC) trends and traffic quality to ensure maximum profitability and efficiency.
• • You will work collaboratively with cross-functional teams, providing insights and driving alignment on growth objectives. The ability to adapt quickly to market changes and emerging trends in the performance marketing landscape will be essential. This role offers a unique opportunity to make a tangible impact on the company's growth and to develop your career within a dynamic and innovative environment. We value initiative, a proactive approach, and a commitment to continuous learning and improvement. Your contributions will directly influence our market position and financial success.