Growth Manager - Account Based Marketing

Allica Bank Ltd

Job Overview

Location

London Office

Job Type

Full-time

Full Job Description

📋 Description

• Allica Bank is on a mission to support established Small and Medium-sized Enterprises (SMEs), a segment historically underserved by both traditional banks and modern fintech solutions. As the UK's fastest-growing company and the fastest-growing fintech firm ever, Allica is building a dynamic growth function. This team comprises talented, empowered, and autonomous individuals responsible for customer acquisition through a product-led approach, utilizing a variety of channels to achieve business objectives. You will collaborate with diverse teams, including product squads, distribution, engineers, and operations, to fulfill Allica’s vision of becoming the UK's most recommended business bank. The senior leadership's background in world-leading fintechs fosters an environment of active engagement in both strategic and execution aspects of this rapidly scaling organization. Working on a unique fintech opportunity means tackling novel challenges and unraveling complexity daily, ensuring no two days are the same.
• As a Growth Manager specializing in Account-Based Marketing (ABM), you will be instrumental in driving business growth by designing, executing, and optimizing highly tailored campaigns. Your primary focus will be identifying high-value segments within our target market, leveraging data-driven insights to define precise audiences, understand their pain points, and craft resonant messaging. This role demands a strategic thinker with strong analytical capabilities and a hands-on approach to execution. You will manage the entire ABM process, from initial data analysis and audience segmentation to content definition, setting up workflows in HubSpot, and ensuring every campaign delivers measurable business outcomes.
• Your day-to-day responsibilities will encompass a broad range of activities crucial for successful ABM. You will dive deep into large datasets to uncover patterns and pinpoint the most promising customer segments, considering their behaviors, needs, and potential value. These insights will be translated into actionable audience definitions, compelling messaging strategies, and value propositions that deeply resonate with specific customer groups. You will also be responsible for developing and meticulously monitoring key performance indicators (KPIs) to gauge the effectiveness of ABM efforts across the entire customer funnel, from initial engagement through to funding and sustained growth. Furthermore, you will lead the planning and execution of highly personalized ABM campaigns, strategically deploying them across multiple channels such as direct mail, email marketing, and LinkedIn advertising. A significant part of your role will involve building and managing robust A/B testing programs designed to continuously refine messaging, creative elements, targeting parameters, and channel mix for optimal campaign performance. Close collaboration with Sales teams will be essential to ensure message alignment and consistent, effective customer engagement. You will leverage HubSpot or similar marketing automation platforms to build sophisticated workflows, implement automation, and establish tracking processes that enhance campaign execution and scalability.
• In addition to campaign execution, you will establish clear tracking and reporting frameworks to meticulously measure campaign performance and pinpoint areas ripe for improvement. Conducting thorough post-campaign reviews will be vital for extracting key learnings and ensuring they are integrated into future campaign strategies. You will also be tasked with building insightful dashboards and generating regular reports to provide clear visibility on ABM results, highlighting both successes and areas requiring refinement. Collaboration is key; you will work closely with Marketing, Sales, and Data teams to align on priorities and ensure the seamless execution of ABM initiatives. Influencing stakeholders across the business will be necessary to gain buy-in for ABM strategies and to foster a culture of data-driven decision-making. You will champion a mindset of testing, iteration, and continuous improvement across all customer acquisition activities. Your reporting and communication duties will involve delivering clear, compelling presentations that articulate ABM insights, results, and strategic recommendations to senior stakeholders. Crucially, you will translate campaign performance data into actionable strategies that inform future planning and investment decisions.
• This role offers a unique opportunity to shape and scale Allica Bank's ABM function within a rapidly growing fintech environment. You will gain invaluable experience in end-to-end campaign management, data analysis for strategic segmentation, and multi-channel marketing execution. The position provides significant exposure to senior leadership and cross-functional teams, fostering strong influencing and collaboration skills. You will have the chance to directly impact business growth by developing and implementing innovative marketing strategies. The role encourages continuous learning and professional development, allowing you to hone your skills in a dynamic and challenging market, contributing to the success of one of the UK's most exciting fintech companies.
• Allica Bank is committed to fostering a supportive and dynamic work environment. As a fast-growing fintech, we offer a unique opportunity to be part of a company that is revolutionizing business banking. Our culture is built on empowerment, autonomy, and a shared mission to serve established SMEs. You will be joining a team of passionate and experienced professionals who are dedicated to innovation and customer success. We believe in the power of collaboration and encourage cross-functional teamwork to solve complex challenges and drive growth. Our leadership team, with their extensive fintech backgrounds, provides strategic guidance and actively participates in the company's evolution, creating an environment where your contributions are valued and impactful.

🎯 Requirements

• Proven experience designing and delivering Account-Based Marketing (ABM) or highly targeted multi-channel campaigns at scale.
• Strong analytical and problem-solving skills, with the ability to identify patterns, trends, and opportunities from data.
• Comfortable using HubSpot or similar CRM and marketing automation platforms to manage workflows and tracking.
• Excellent communication and influencing skills, capable of uniting teams around shared growth objectives.

🏖️ Benefits

• Options for flexible working, including hybrid arrangements.
• Full onboarding support and continued professional development opportunities.
• Private health cover and life assurance.

Skills & Technologies

Hybrid

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Allica Bank Ltd

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About Allica Bank Ltd

Allica Bank is a modern digital bank built for established UK businesses with 5-250 employees. They offer business bank accounts with competitive rates, cashback, and no monthly fees for qualifying customers, alongside savings, commercial mortgages, asset finance, and growth finance solutions. Allica emphasizes a return to 'relationship banking,' providing customers with a dedicated relationship manager and UK-based support, a stark contrast to the often impersonal experience with larger banks. Their customer stories highlight successful business growth and streamlined banking processes, underscoring their commitment to serving the vital SME sector.

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