Growth Marketing Director

Scale Army

Job Overview

Location

Egypt

Job Type

Contract

Full Job Description

📋 Description

• The Growth Marketing Director will lead the development and execution of the agency’s internal client acquisition strategy, building scalable systems that generate qualified leads and expand the marketing pipeline. This role is critical to driving sustainable growth for Scale Army’s U.S.-based clients by combining outbound prospecting, paid media, partnerships, funnel optimization, and marketing automation in a fully remote, fast-paced agency environment aligned with U.S. business hours (9 AM–5 PM EST).
• What the person will do day to day:
• Develop and manage outbound prospecting strategies across LinkedIn and email to generate new business opportunities, continuously testing and refining outreach to improve response and conversion rates.
• Identify, engage, and nurture strategic partnerships with complementary businesses to create referral and co-marketing channels that support consistent lead generation and monitor performance for optimization.
• Plan, execute, and optimize paid media campaigns across Google Ads, LinkedIn Ads, and Meta Ads to drive inbound leads, analyzing performance to improve cost per acquisition and lead quality.
• Optimize marketing funnels by improving landing pages, messaging, and lead capture strategies, running A/B tests, and implementing data-driven improvements to increase conversion from visitor to lead and lead to client.
• Implement and manage marketing automation workflows using CRM and marketing tools (e.g., HubSpot, Salesforce) to nurture leads, track pipeline performance, and ensure accurate reporting on key metrics.
• Collaborate with leadership to align growth initiatives with business goals, maintain visibility into marketing performance, and scale systems that support the agency’s expansion.
• About the team or company:
• Scale Army is a growing digital marketing agency that helps brands scale through data-driven marketing strategies, paid media execution, and performance-focused creative initiatives, serving clients across multiple industries with a focus on measurable growth.
• The agency is expanding its internal marketing leadership to strengthen client acquisition and business development, offering the Growth Marketing Director direct ownership over the internal growth engine and the opportunity to shape scalable lead generation systems.
• What the person can learn or achieve in this role:
• Gain deep expertise in building and scaling end-to-end client acquisition systems in a B2B agency context, mastering the integration of outbound, paid, partnership, and automation channels.
• Drive measurable impact on lead generation and new client acquisition while developing strategic leadership skills in a fast-paced, results-oriented environment with direct access to agency leadership.

🎯 Requirements

• 4+ years of experience in growth marketing, demand generation, or performance marketing, with proven success in driving lead generation and client acquisition across multiple channels.
• Experience in B2B marketing or within marketing agencies is strongly preferred, along with hands-on experience building and managing outbound prospecting systems.
• Strong understanding of demand generation strategies, paid media campaign execution (Google Ads, LinkedIn Ads, Meta Ads), funnel optimization, and marketing automation platforms such as HubSpot or Salesforce.
• Excellent written and verbal communication skills, strategic mindset, strong organizational abilities, and a proactive, results-oriented approach suited to fast-paced environments.

🏖️ Benefits

• Fully remote work arrangement with flexibility to work from LATAM, Africa, or Eastern Europe, requiring alignment with U.S. business hours (9 AM–5 PM EST) to support client-facing operations.
• Opportunity to own and scale the internal growth engine of a expanding digital marketing agency, with direct impact on lead generation, pipeline health, and new client acquisition.
• Professional growth in strategic marketing leadership, working closely with agency leadership to shape long-term growth initiatives and business development efforts.
• Engagement with cutting-edge marketing tools and technologies, including CRM, marketing automation, and paid media platforms, in a data-driven, performance-focused culture.

Skills & Technologies

Remote

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About Scale Army

Scale Army Careers is a remote-talent marketplace that sources, vets and places top sales, marketing and technical professionals across Latin America and Africa into full-time roles with high-growth U.S. companies. Operating under the same umbrella as Scale Army, the platform pairs candidates with vetted 40-hour-per-week engagements, provides onboarding guidance, monthly check-ins and equipment stipends, and channels consistently strong performers into progressively higher-impact opportunities to build long-term, dollar-based careers.

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