Mirakl Inc. logo

Growth Marketing Director

Job Overview

Location

London, England, United Kingdom; MĂĽnchen, Bavaria, Germany; Paris, France

Job Type

Full-time

Category

Data Science

Date Posted

June 22, 2026

Full Job Description

đź“‹ Description

  • • Build and own the end-to-end inbound marketing funnel for Mirakl Connect’s SMB segment across EMEA, focusing on digital channels from traffic acquisition to lead conversion.
  • • Lead and develop a team of three digital marketing professionals, driving their performance and professional growth.
  • • Design and execute AI-powered demand generation workflows in partnership with the AI Strategist and Mirakl Connect SMB sales team to automate processes and increase funnel velocity.
  • • Own organic visibility and full-funnel performance reporting, supporting GEO and SEO initiatives across EMEA markets and delivering actionable insights through metrics like CPL, acquisition cost, and pipeline contribution.
  • • Manage and optimize paid digital campaigns across SEM, SEO, paid social (Meta, LinkedIn), display advertising, and email automation at scale.
  • • Collaborate cross-functionally with the global Mirakl Connect Marketing lead, content team, sales, and Revenue Operations to ensure alignment on traffic-driving assets and clean lead processing.
  • • Maintain structured feedback loops with Channel Manager and Revenue Operations teams to improve lead quality and conversion efficiency.
  • • Manage vendor and agency relationships in EMEA to support campaign execution and performance optimization.
  • • Translate complex data into clear, data-driven decisions to continuously improve campaign performance and marketing ROI.
  • • Leverage AI automation tools to accelerate campaign ideation, audience targeting, copywriting, and performance optimization across digital channels.
  • • Ensure seamless alignment of marketing initiatives with Mirakl’s core values: Work Hard Together, Get Things Done, Go Above & Beyond, Succeed Through Expertise, and Satisfy & Empower Clients.
  • • Deliver consistent, measurable growth in pipeline generation and conversion rates for Mirakl Connect’s SMB segment across EMEA markets.
  • • Maintain fluency in English (C2 level) and leverage French or German language skills to enhance regional campaign effectiveness where applicable.
  • • Utilize key tools including HubSpot, Salesforce, 6sense, Google Analytics, LinkedIn, Google, and Meta platforms to manage and analyze marketing performance.

🎯 Requirements

  • • 7+ years in growth marketing, performance marketing, or demand generation within a B2B mid-market SaaS environment
  • • Proven experience managing SEO/SEM/GEO, paid social (Meta, LinkedIn), display, and/or email automation campaigns at scale
  • • Previous experience managing or mentoring a small team of digital marketing professionals
  • • Hands-on command of inbound funnel mechanics, paid and organic channels, and conversion optimization
  • • Comfortable leveraging AI automation tools for campaign ideation, targeting, copywriting, and performance optimization
  • • Fluent English (C2 level); French or German is a strong plus

🏖️ Benefits

  • • Public transport pass reimbursement
  • • Tailored health insurance coverage for individual or family needs
  • • Monthly meal allowance
  • • Hybrid work setup: 4 days in-office, 1 day remote
  • • Gym allowance for access to partner gyms and wellness studios
  • • Prorated paid vacation days per calendar year

Skills & Technologies

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About Mirakl Inc.

Mirakl provides a cloud-based enterprise marketplace platform that allows retailers, manufacturers and distributors to quickly launch and scale online marketplaces. The SaaS solution handles seller onboarding, catalog management, order routing, payments and compliance, enabling operators to expand product assortment without owning inventory. Founded in Paris in 2012, Mirakl serves global clients including Carrefour, Kroger, Toyota and H&M across industries such as fashion, grocery, automotive and B2B distribution.

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