Growth Marketing Engineer

Goodie

Job Overview

Location

New York City

Job Type

Full-time

Full Job Description

📋 Description

• Own the end-to-end growth engine for Goodie, reporting directly to the CEO, and serve as the primary architect of brand, product, and performance marketing strategy.
• Define and execute Goodie’s brand narrative, positioning, and messaging across all audiences and channels, ensuring alignment with product launches and feature releases.
• Maintain continuous competitive intelligence on AI search platforms (ChatGPT, Perplexity, Gemini) and the broader AEO/GEO landscape to inform marketing strategy and product differentiation.
• Directly own and improve Goodie’s AEO and SEO performance, treating the company’s own visibility as a living product that must be optimized daily.
• Plan, write briefs for, analyze, and iterate on paid media campaigns with hands-on involvement in creative testing, audience targeting, and messaging refinement.
• Run a high-velocity experimentation program with statistically rigorous hypotheses, documented learnings, and clear KPIs tied to acquisition and conversion metrics.
• Build and maintain the full marketing measurement stack independently: configure GA4, design attribution models, and create leadership dashboards that connect every marketing dollar to revenue.
• Develop proprietary data models to identify high-impact metrics, eliminate noise, and ruthlessly optimize marketing spend based on defensible attribution.
• Design and implement automations, workflows, and internal tools to scale marketing throughput without proportional headcount growth.
• Leverage AI tools across the entire marketing funnel — from research and content generation to outreach, reporting, and competitive analysis — to enhance efficiency and insight.
• Treat the marketing function as a software product: ship, measure, iterate rapidly, and embed a culture of continuous optimization.
• Manage day-to-day coordination with the external growth marketing agency: set priorities, assign work, hold them accountable to KPIs, and ensure integrated execution across paid, SEO/AEO, content, and creative.
• Operate as an extension of the agency team, executing alongside them rather than managing from above — writing briefs, reviewing creatives, analyzing performance, and refining strategy in real time.
• Translate complex AI search technology into compelling, customer-facing narratives that resonate with enterprise buyers and industry thought leaders.
• Lead cross-functional alignment between marketing, product, and sales teams to ensure cohesive messaging and seamless funnel progression.
• Continuously evaluate market shifts in AI search behavior and adapt marketing tactics to maintain relevance, visibility, and competitive advantage.
• Serve as the single point of ownership for top-of-funnel awareness and bottom-of-funnel conversion metrics, with direct accountability to the CEO for growth outcomes.

🎯 Requirements

• 5+ years in growth, performance marketing, or hybrid marketing roles, ideally at an early-stage B2B SaaS company, with a clear track record of owning and hitting a growth metric
• Hands-on technical comfort: ability to set up tracking and attribution infrastructure, build and iterate on landing pages without engineering support, and construct data models without relying on analysts or dashboard creators
• Deep SEO background with hands-on AEO or GEO experience, or strong intuition for how AI models surface and cite brand content; proven experience running structured experimentation programs with documented hypotheses and learnings
• Proven, daily use of AI tools across personal workflow; experience managing teams or agencies to clear KPIs
• Exceptional storytelling ability to translate complex technology into compelling narratives for customers and market audiences
• Experience building or scaling a marketing function from an early foundation

🏖️ Benefits

• Compensation range of $110,000–$160,000
• Commitment to pay transparency and equity across all employees
• Opportunity to shape a new category in AI search marketing at a fast-scaling startup backed by strong investors
• Direct reporting relationship to the CEO with significant strategic autonomy and ownership
• Exposure to cutting-edge AI tools and platforms, with mandate to leverage them across all marketing functions
• Collaborative environment where marketing operates as a software product — ship, measure, iterate rapidly

Skills & Technologies

Hybrid

$110k-160k

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Goodie

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About Goodie

Goodie is the pioneering Answer Engine Optimization (AEO) platform designed for brands to master their presence in the evolving landscape of AI search. It equips CMOs, PR teams, and SEO specialists with tools to monitor visibility, optimize content, and measure growth across leading LLMs and AI platforms like ChatGPT and Gemini. Goodie ensures brands become definitive citation sources for AI-generated responses, moving beyond traditional SEO to capture demand directly where billions use AI daily. Notably, Goodie has authored the "Bible on Answer Engine Optimization" and offers global monitoring capabilities, serving enterprise-level brands in multiple markets and languages to maximize their worldwide AI search presence.

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