Job Overview
Location
London
Job Type
Full-time
Category
Marketing
Date Posted
July 16, 2026
Full Job Description
đź“‹ Description
- • We're looking for a Growth Marketing Lead to design and launch the end-to-end marketing strategy for our new SME insurance business.
- • The mission is to build a scalable, multi-channel growth engine that brings fast, flexible and fair insurance to underserved SMEs across the UK.
- • The role involves owning the end-to-end marketing strategy, defining our Go-To-Market approach, and running experiments across messaging, audiences, channels, pricing and customer journeys.
- • You will have the autonomy to drive the roadmap and, as the venture scales, ownership of the marketing budget and the opportunity to build and lead a marketing team of specialist direct reports.
- • Influence product development using conversion data and customer feedback to help the team prioritise features that drive acquisition.
- • Develop and optimise a multi-channel growth engine by validating value propositions and scaling effective acquisition paths across search, social and direct mail.
- • Implement and manage lead nurturing workflows to guide prospects through the sales pipeline, including marketing and cross-selling B2B insurance products to our existing base of 150,000+ iwoca customers.
- • Own and drive core acquisition metrics and unit economics from top-of-funnel awareness to policy-bound conversion and renewals, ensuring we build a scalable and sustainable growth model.
- • Create high-converting content for all acquisition channels.
- • Leverage AI and automation tools to accelerate content creation, increase experimentation velocity and improve campaign optimisation.
🎯 Requirements
- • 8+ years of experience owning customer acquisition in a startup, scale-up or venture environment, with responsibility for growth metrics and marketing spend.
- • An experimentation mindset with the ability to design A/B tests, interpret results, and make decisions even when data is noisy or imperfect.
- • A highly data-literate approach, comfortable reading dashboards, questioning anomalies, and using data to guide decisions.
- • Hands-on copywriting skills with a willingness to test, iterate, and start over if campaigns don’t convert.
- • Demonstrable expertise in marketing automation (HubSpot strongly preferred).
🏖️ Benefits
- • Flexible working hours.
- • Medical insurance from Vitality, including discounted gym membership.
- • A private GP service (separate from Vitality) for you, your partner, and your dependents.
- • 25 days’ holiday per year, an extra day off for your birthday, the option to buy or sell an additional five days of annual leave, and unlimited unpaid leave.
- • A one-month, fully paid sabbatical after four years.
- • Instant access to external counselling and therapy sessions for team members that need emotional or mental health support.
- • 3% Pension contributions on total earnings.
- • An employee equity incentive scheme.
- • Generous parental leave and a nursery tax benefit scheme to help you save money.
- • Electric car scheme and cycle to work scheme.
- • Two company retreats a year: we’ve been to France, Italy, Spain, and further afield.
- • A learning and development budget for everyone.
- • Company-wide talks with internal and external speakers.
- • Access to learning platforms like Treehouse.
Skills & Technologies
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About iwoca Limited
iwoca Limited is a UK-based fintech lender that provides short-term credit facilities and business loans to small and medium-sized enterprises through an online platform. Since 2012 it has funded more than ÂŁ3 billion across 50,000+ UK and German businesses, using data-driven underwriting to deliver decisions in minutes. The company is authorised by the Financial Conduct Authority and headquartered in London, with offices in Leeds and Frankfurt.
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