Job Overview
Location
Remote - US
Job Type
Full-time
Category
Marketing
Date Posted
July 6, 2026
Full Job Description
đź“‹ Description
- • Own the end-to-end strategy and optimization of WellTheory’s email and direct mail programs, which drive the vast majority of member enrollments in the B2B2C model.
- • Design and execute structured experiments across both channels, including hypothesis formation, baseline establishment, expected delta estimation, and clear KPI definition.
- • Improve segmentation, personalization, creative testing, and sequencing to maximize conversion rates and enrollment performance.
- • For direct mail: test formats, creative assets, and response rates with rigorous tracking and analysis.
- • For email: own campaign strategy, lifecycle flow architecture, A/B testing roadmap, and audience segmentation.
- • Integrate offline (direct mail) and online (email, SMS) channel strategies into a cohesive, optimized member journey.
- • Analyze the end-to-end enrollment funnel to identify drop-off points, develop data-backed optimization recommendations, and execute improvements.
- • Monitor daily and weekly performance metrics to quickly detect anomalies or opportunities and respond with urgency.
- • Conduct user research to understand member motivations, barriers to enrollment, and engagement drivers, then translate insights into sharper targeting and messaging.
- • Partner with employer and health plan clients to support successful member enrollment through responsive communication and creation of one-pagers and enablement materials.
- • Present performance insights, campaign results, and strategic recommendations to senior leadership with clarity and conviction.
- • Maintain and update the marketing team’s Asana system to ensure all email and direct mail campaigns are accurately tracked and organized.
- • Leverage AI tools to streamline operations and reduce administrative busywork, while preserving human judgment and creative integrity in all marketing outputs.
- • Operate independently as an individual contributor reporting to the Head of Marketing, with the autonomy to prioritize, execute, and iterate on high-impact initiatives.
- • Balance speed and quality: move with urgency without cutting corners, managing your own priorities while ensuring precision and attention to detail.
- • Maintain organized workflows, proactive communication, and accountability to ensure no campaign or insight falls through the cracks.
- • Contribute to shaping WellTheory’s AI-forward marketing philosophy by using AI to augment—not replace—human creativity and strategic thinking.
🎯 Requirements
- • Deep expertise in owning email and/or direct mail programs end-to-end, including strategy, testing, and measurable performance improvement.
- • Proven ability to diagnose funnel drop-offs, form data-driven theses, prioritize ruthlessly, and execute optimization plans.
- • Fluency in moving between data analysis and creative brief development, translating insights into compelling messaging and campaign design.
- • Ability to work autonomously in a lean team environment with high ownership and urgency, while maintaining quality and attention to detail.
- • Strong project management instincts: organized, proactive communicator who ensures nothing falls through the cracks.
- • Experience presenting performance insights and recommendations to senior leadership with clarity and confidence.
🏖️ Benefits
- • Competitive compensation with a base salary range of $120,000 - $135,000 and meaningful equity.
- • Remote work with full benefits.
- • Direct partnership with co-founders and senior leadership team.
- • Opportunity to define WellTheory’s AI transformation from the ground up within an already AI-forward organization.
- • Supportive, fast-moving startup environment where you are the marketing lead or close to it.
- • Commitment to building a diverse, inclusive, and authentic team.
Skills & Technologies
See exactly how your profile matches this role — strengths, skill gaps, and what to do about them.
About Welltheory, Inc.
Welltheory is a digital health company focused on providing personalized, science-backed solutions for women managing autoimmune and chronic inflammatory conditions. The company combines functional medicine, nutrition, lifestyle coaching, and behavioral support through a subscription-based platform to help users reduce symptoms and improve quality of life. Welltheory’s model emphasizes root-cause healing, integrating lab testing, tailored supplement protocols, and ongoing clinical guidance from healthcare professionals. By leveraging technology and clinical expertise, Welltheory aims to transform chronic disease management for underserved populations, particularly women with conditions like lupus, rheumatoid arthritis, and Hashimoto’s thyroiditis. The company operates at the intersection of telehealth, wellness, and precision medicine, targeting the growing demand for holistic, patient-centered care in the autoimmune space.
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