Growth Marketing Manager

📋 Description

• • Join Scale Army as a Growth Marketing Manager and play a pivotal role in scaling an innovative ecommerce infrastructure company. This is a fully remote position, open to talented individuals based in LATAM, Africa, and Eastern Europe, with the crucial requirement of aligning with U.S. business hours (9 AM - 5 PM PST) to support U.S.-based clients.
• • Our client is a leader in the custom gifting and print-on-demand sector, providing a sophisticated platform that empowers sellers, ecommerce brands, and online creators. They enable users to effortlessly build and sell custom gift bundles without the burden of inventory management. By integrating print-on-demand production with seamless fulfillment and branded packaging, the company allows businesses to create and ship personalized gift products at an impressive scale. With an extensive catalog of over 200 customizable items, their ambition is to become the definitive “gifting operating system of the internet,” equipping entrepreneurs and online stores with the tools to easily design and distribute unique gift offerings.
• • As the Growth Marketing Manager, you will be instrumental in developing and executing comprehensive marketing strategies designed to significantly boost platform awareness, drive user adoption, and acquire new sellers. Your primary focus will be on effectively reaching and engaging ecommerce sellers, creators, and online store owners. This will be achieved through a dynamic blend of compelling content, strategic social media engagement, and targeted digital marketing campaigns.
• • This role demands a unique combination of strategic foresight and hands-on execution within a fast-paced, entrepreneurial setting. You will be at the forefront of shaping how the platform communicates its unique value proposition, attracting a growing base of sellers, and contributing directly to the company's expansion.
• • **Key Responsibilities include:**
• • **Marketing Strategy & Platform Growth:** Develop and implement innovative marketing strategies aimed at increasing platform adoption and streamlining the seller onboarding process. You will also contribute to refining the platform's messaging and positioning, clearly articulating its unique gifting and fulfillment capabilities. A critical aspect of this role involves identifying and capitalizing on emerging growth opportunities within diverse ecommerce communities, vibrant creator ecosystems, and competitive online marketplaces.
• • **Content & Social Media Marketing:** Spearhead the development and management of robust content strategies across key social media platforms, including TikTok, Instagram, and YouTube. You will be responsible for creating engaging, educational, and promotional content that clearly illustrates the platform's benefits and functionalities for sellers. Furthermore, you will meticulously plan and manage content calendars to ensure consistent publishing schedules and sustained audience engagement.
• • **Digital Marketing & Campaign Execution:** Lead the launch and ongoing optimization of digital marketing campaigns designed to enhance platform awareness and drive user acquisition. You will provide support for paid media initiatives, including campaigns on Meta and other relevant digital platforms, ensuring maximum reach and impact. Collaboration will be key in developing creative assets such as dynamic short-form videos, insightful product demonstrations, and helpful tutorials.
• • **Analytics & Optimization:** Diligently track and analyze marketing performance metrics, encompassing engagement rates, website traffic, and seller acquisition funnels. You will conduct in-depth analysis of campaign performance, leveraging data-driven insights to continuously optimize marketing strategies and tactics. Providing clear, concise reporting and actionable data insights will be essential for guiding strategic marketing decisions and demonstrating ROI.
• • **What Success Looks Like:** Success in this role will be measured by a tangible increase in platform awareness among target audiences (ecommerce sellers and creators), a consistent and healthy pipeline of new sellers successfully onboarding onto the platform, strong and growing engagement across all social and digital marketing channels, and the establishment of effective marketing systems and campaigns that demonstrably drive measurable business growth.