Growth Marketing Manager

📋 Description

• • Join Atticus, Inc., a mission-driven, tech-forward public interest law firm, as a Growth Marketing Manager and play a pivotal role in connecting Americans in crisis with the legal and governmental aid they desperately need. Atticus is revolutionizing access to justice by leveraging innovative technology and a human-centric approach to help individuals secure essential benefits and compensation. With a strong track record of success, having assisted hundreds of thousands of people and secured over $10 billion in aid, Atticus is backed by prominent VC firms and is in a significant growth phase, having recently closed a Series C funding round.
• • As a Growth Marketing Manager, you will report directly to the Director of Growth Marketing and will be instrumental in driving client acquisition across Atticus's core marketing channels, with a primary focus on Search Engine Marketing (SEM) and Paid Social. This role is a unique blend of managing and optimizing established, scaled acquisition channels while simultaneously spearheading the exploration and development of new growth avenues.
• • Your responsibilities will be broad and impactful, encompassing the full lifecycle of channel management. You will fully own your portfolio of established channels, from developing overarching channel strategies and meticulously standing up new campaigns to providing data-driven optimization recommendations that enhance performance and efficiency.
• • A critical aspect of your role will involve rigorous evaluation of channel performance. You will be the primary owner of weekly reporting and in-depth analysis, translating raw data into actionable insights that inform strategic decisions and guide future marketing efforts.
• • You will manage monthly planning cycles and optimize budgets with a keen eye on Return on Ad Spend (ROAS), ensuring that marketing investments are delivering maximum value and contributing directly to business objectives.
• • Identifying and testing new growth opportunities will be a key focus. You will define innovative channel testing strategies, drawing upon your extensive experience, thorough market research, and insights gained from informational interviews. You will then lead the execution of these tests, analyze their outcomes, and scale successful initiatives.
• • Effective management of external resources is essential. You will rigorously manage media buyer agencies and contractors, providing clear direction on weekly priorities, proactively identifying and navigating potential roadblocks to ensure seamless campaign execution.
• • Collaboration is at the heart of this role. You will lead cross-functional projects, working closely with Creative, Product, Engineering, and Design teams. This collaboration will focus on developing and refining product experiences and marketing assets, such as designing high-converting landing pages tailored for paid channels, ensuring a cohesive and effective client journey.
• • To drive data-informed innovation, you will conduct comprehensive market research for your assigned channels. This includes in-depth keyword research, competitive analysis, and sophisticated audience targeting to uncover new growth opportunities, proactively mitigate potential risks, and foster a culture of continuous performance testing and improvement.
• • This position offers an exceptional opportunity to gain broad growth marketing experience within a rapidly expanding Series C startup environment. You will benefit from mentorship from seasoned leaders across various disciplines and will have the autonomy to significantly shape Atticus's acquisition strategy as the company continues its impressive scaling trajectory.
• • The ideal candidate will possess a strong commitment to Atticus's mission of helping people in need, demonstrating empathy and care in all marketing endeavors, and contributing to a positive and impactful brand reputation in a space often marred by less scrupulous practices.
• • You will be empowered to work remotely, with opportunities to connect with colleagues quarterly in Los Angeles for strategic planning, team building, and offsite events, fostering a strong sense of community and collaboration despite geographical distribution.