Growth Marketing Manager

📋 Description

• • As the Growth Marketing Manager at Finary, you will be at the forefront of driving user acquisition, engagement, and retention for a revolutionary personal finance platform. This role offers a unique opportunity to independently lead high-impact growth initiatives across the entire marketing funnel, from initial user acquisition to long-term retention. You will be instrumental in shaping and executing strategies that directly contribute to Finary's ambitious mission of empowering individuals to take control of their financial future.
• • You will own experiments end-to-end, meticulously defining strategies, building robust growth loops, and fostering seamless collaboration with Product, Compliance, and Design teams. Your primary objective will be to optimize every facet of the user journey, ensuring a delightful and effective experience that encourages sustained engagement and loyalty.
• • Reporting directly to the Growth Lead, you will operate with a significant degree of autonomy, empowered to drive measurable impact and contribute directly to the company's growth trajectory. This position is ideal for a proactive, results-oriented individual who thrives on building scalable growth systems, relentlessly testing new approaches, and operating at a rapid pace.
• • Your responsibilities will encompass a broad spectrum of growth marketing activities. This includes developing and executing go-to-market strategies for new product features and offerings, such as the Finary Brokerage Account. You will be tasked with identifying key growth levers, designing and implementing A/B tests and other structured experiments, and analyzing performance data to derive actionable insights.
• • A core aspect of this role involves thinking in terms of systems and frameworks, with a particular emphasis on growth loops. You will be expected to identify opportunities to create self-sustaining cycles of user acquisition and engagement, leveraging product features and marketing channels effectively.
• • You will collaborate closely with cross-functional teams, including Product, Engineering, Design, and Compliance, to ensure that growth initiatives are aligned with product development roadmaps and regulatory requirements. This collaborative approach is essential for creating a cohesive and optimized user experience.
• • The role demands a data-driven mindset, where decisions are grounded in clear success metrics and a deep understanding of user behavior. You will be responsible for tracking key performance indicators (KPIs), reporting on campaign performance, and continuously iterating on strategies based on data analysis.
• • Finary operates in a fast-paced, dynamic environment, and this role requires an individual who thrives in ambiguity and can adapt quickly to shifting priorities. You will need to prioritize ruthlessly, employing an 80/20 approach to focus on the most impactful activities and thinking from first principles to solve complex challenges.
• • As an AI promoter, you will leverage artificial intelligence tools and techniques to amplify your execution capabilities, staying at the cutting edge of marketing technology and innovation.
• • This position is not for those who require constant direction or struggle with autonomy. It is also not suited for individuals who are uncomfortable with ambiguity, shifting priorities, or who prefer working in slow-moving, heavily siloed marketing organizations. Instead, it is for a self-starter who is eager to take ownership, drive significant impact, and contribute to a mission-driven company that is revolutionizing personal finance.
• • You will be joining a high-performing team of A-players across every discipline, in an environment that is designed to challenge you and foster rapid professional growth. Finary values ownership, transparency, and collaboration, creating a culture where top performers can thrive and make a real difference. The company offers a hybrid setup with in-person meetups in Paris six times a year, providing opportunities for team bonding and strategic alignment.
• • Ultimately, this role is about building and scaling growth systems, testing relentlessly, and moving fast to achieve ambitious goals. If you are passionate about personal finance, driven by impact, and excited by the prospect of working in a high-growth startup environment, this is an exceptional opportunity to shape the future of Finary and empower millions of users.