Growth Marketing Manager, Paid Social & Display

Kin Insurance, Inc.

Job Overview

Location

Remote (United States)

Job Type

Full-time

Full Job Description

📋 Description

• Own paid social and display campaigns end-to-end to drive efficient customer acquisition for Kin Insurance, a fast-growing insurtech focused on making homeowners insurance simpler and more affordable.
• Manage media buying, audience strategy, creative testing, and remarketing across Meta and Google Display Network, with responsibility for budget allocation, bid strategy, and performance optimization.
• Join a remote-first, mission-driven company recognized as a Best Place to Work and top fintech innovator, where data, technology, and human support are used to build fair and clear insurance products.
• Develop expertise in incrementality testing, AI-assisted campaign execution, and cross-functional collaboration while scaling paid social volume and improving CAC/LTV metrics.

🎯 Requirements

• 4–7 years of experience in paid social, display, or digital media buying, preferably in high-growth, insurance, or fintech environments.
• Hands-on Meta Ads Manager expertise with 3+ years running Meta campaigns directly, including knowledge of auction dynamics, conversion tracking, and ad products.
• Experience with Google Display Network and programmatic display advertising.
• Proven ability to grow paid acquisition volume while improving customer acquisition cost (CAC).
• Experience building and scaling remarketing and retargeting programs using custom, lookalike, and behavioral audience segmentation.
• Strong analytical fluency in campaign data, incrementality, attribution, and CAC/LTV metrics.

🏖️ Benefits

• Competitive salary and company equity through Restricted Stock Units (RSUs) as part of standard compensation.
• 401(k) plan with company match up to 4% of eligible earnings.
• Multiple medical plan options, plus dental and vision coverage, with company-funded HSA contributions based on plan selection.
• Company-paid life insurance and short-term disability.
• Flexible PTO for exempt employees (typically 15–20 days per year) and 8 company-observed holidays.
• Paid parental leave: up to 14 weeks at 100% pay for birthing parents and 8 weeks for non-birthing parents.
• Professional development budgets for certifications, conferences, and learning, subject to management approval.
• Access to mental health support and confidential counseling resources.
• Supplemental benefits including long-term disability, critical illness, accident, legal, and pet insurance.

Skills & Technologies

REST

Remote

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Kin Insurance, Inc.

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About Kin Insurance, Inc.

Kin Insurance is a direct-to-consumer home insurance technology company that uses data and analytics to offer affordable coverage to homeowners in catastrophe-prone regions. Licensed in multiple states, it provides policies underwritten by partner carriers and its own risk-bearing entity, focusing on wind, hail, hurricane and wildfire exposures. Customers purchase, manage and file claims entirely online or via mobile app, reducing administrative overhead and allowing rapid pricing and binding. Headquartered in Chicago, the company also operates a Florida-domiciled carrier, Kin Interinsurance Network, to retain risk and maintain rate and form control.

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