Universe Group Ltd logo

Growth Marketing Specialist (Ruut)

Job Overview

Location

Kyiv or Warsaw

Job Type

Full-time

Category

Product Management

Date Posted

June 4, 2026

Full Job Description

đź“‹ Description

  • • Manage full-cycle paid advertising budgets across key channels, including Meta (primary) and Google (secondary), with focus on scaling spend without sacrificing ROMI.
  • • Own P&L for marketing channels, tracking and optimizing core metrics: CAC, LTV, payback period, ROAS, and contribution margin.
  • • Develop and execute performance marketing campaigns with end-to-end ownership—from unit economics to campaign scaling and process design.
  • • Collaborate with creative teams to generate hypotheses, brief creatives, and iterate on ad variants based on data-driven insights.
  • • Leverage AI tools to automate creative production (e.g., copy generation, asset variation, retargeting assets) and analytics workflows (e.g., reporting, insight extraction, routine task acceleration).
  • • Design and execute A/B tests on campaigns, ad creatives, landing pages, and quizzes to continuously optimize conversion rates and user acquisition efficiency.
  • • Partner closely with analytics and product teams to build integrated growth experiments that connect marketing performance with product behavior and retention.
  • • Define and document scalable processes to enable future team expansion and operational efficiency within the growth marketing function.
  • • Set clear briefs for designers and motion teams aligned with specific campaign hypotheses and performance goals.
  • • Conduct independent data analysis using raw metrics, interpreting trends without over-reliance on pre-built dashboards or tables.
  • • Actively test and explore AI-powered marketing tools to improve speed, accuracy, and scalability of marketing operations.
  • • Maintain fluent English communication for cross-functional collaboration and international alignment.
  • • Bring proactive hypotheses and structured testing plans, not passive questions—ownership and initiative are expected daily.
  • • Drive high-impact initiatives with focus on business outcomes, eliminating activities that do not directly contribute to growth metrics.
  • • Execute campaigns with precision and speed, prioritizing quality of delivery over bureaucratic processes.
  • • Reflect regularly on performance and processes to accelerate learning and improve results, not as a formality but as a core habit.
  • • Adapt quickly to evolving priorities as Ruut expands into new sports verticals and targets the U.S. market.

🎯 Requirements

  • • 1+ years of experience in performance marketing, analytics, or a closely related field.
  • • Proven experience with Meta Ads or strong analytical foundation and willingness to rapidly master the platform.
  • • Deep understanding of unit economics: CAC, LTV, payback, ROAS, and contribution margin.
  • • Strong analytical skills: ability to independently dig into data and perform mental calculations beyond spreadsheet tools.
  • • Genuine interest in AI and automation; experience testing or actively seeking to implement AI tools in marketing workflows.
  • • English proficiency at B2 level or higher.

🏖️ Benefits

  • • Hybrid work model with offices in Kyiv or Warsaw, featuring breakfast, lunch, walking paths, and silent focus rooms.
  • • Career growth opportunities—with up to 10 managers promoted annually based on performance and initiative.
  • • Relocation package including financial support, realtor assistance, and onboarding help for moving to Kyiv or Warsaw.
  • • Competitive compensation, 20 paid vacation days, FOP or Diya.City status, paid sick leave, medical insurance, and in-office meals.
  • • Well-being program with subsidized psychology sessions, on-site yoga, and meditation.
  • • War-time support ensuring safety, stability, and participation in Ukraine’s recovery initiatives.

Skills & Technologies

Onsite

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About Universe Group Ltd

Universe Group is a UK-based specialist recruitment and workforce solutions provider, operating across sectors including engineering, construction, energy, and technology. The company delivers tailored staffing services such as contract, permanent, and temporary placements, alongside managed service programmes and payroll solutions. With a focus on skilled and technical roles, Universe Group supports clients in sourcing niche talent while offering candidates career development and compliance support. The business emphasizes long-term partnerships, regulatory adherence, and industry expertise, serving both public and private sector clients. Headquartered in the UK, it operates through a network of consultants and dedicated service teams to meet evolving workforce demands.

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