GTM Engineer

📋 Description

• • DualEntry is at the forefront of revolutionizing the ERP market, a massive $220 billion industry ripe for disruption. Founded in 2024, we are one of the world's fastest-growing AI startups, dedicated to transforming how businesses manage their financial operations. For decades, companies have been tethered to outdated, on-premise ERP systems, with little innovation entering the space. DualEntry is changing that narrative with our AI-native ERP, empowering accounting teams to achieve unprecedented efficiency and productivity. We are making the concept of a one-person finance team a tangible reality, consigning the cumbersome legacy ERPs of the 1990s to history. Our culture is defined by urgency, ownership, and rapid execution.
• • This role as a GTM Engineer is pivotal to our accelerated growth trajectory. In just 18 months, DualEntry has secured $100 million in funding from elite investors including Lightspeed Venture Partners, Khosla Ventures, Contrary Ventures, and Google Ventures, alongside a distinguished group of angel investors who have a proven track record of building, scaling, and exiting successful companies. This success is a testament to our incredibly fast-paced environment and our commitment to hiring exceptionally sharp, hardworking, and dedicated individuals from top-tier tech and accounting firms such as Ramp, Meta, Microsoft, Lyft, PwC, Deloitte, J.P. Morgan, Bloomberg, Sage, Xero, and Intuit. We also welcome ambitious individuals seeking an opportunity to prove their capabilities, regardless of their prior company affiliations.
• • As a GTM Engineer, you will be instrumental in scaling our lead generation, qualification, and follow-up processes. This is a high-impact, hands-on position offering maximum drive and agency to architect and build one of the world's most effective outbound Go-To-Market (GTM) systems from the ground up. We expect you to be a proactive force, constantly pushing for excellence and elevating our standards. This role demands an intense commitment and offers complete ownership over critical GTM functions.
• • Your core responsibilities will include owning and continuously refining our GTM and Revenue Operations (RevOps) infrastructure, with a primary focus on HubSpot and our suite of outbound engagement tools. You will be responsible for building and iterating on sophisticated cold email and LinkedIn outreach sequences, meticulously crafting targeting strategies, optimizing sequencing logic, and developing compelling copy that resonates with our target audience.
• • You will set up and optimize outbound workflows using essential tools such as Smartleads, HeyReach, and Clay. Furthermore, you will have the autonomy to evaluate and integrate alternative tools if they offer superior performance and efficiency. A key aspect of this role involves writing, rigorously testing, and refining outbound copy across email and LinkedIn platforms, with the ultimate goal of maximizing meeting bookings.
• • A significant part of your contribution will be defining and maintaining robust lead tracking mechanisms, implementing sophisticated routing logic, and managing lead lifecycle stages within HubSpot. This encompasses inbound leads, outbound prospecting efforts, and engagement originating from LinkedIn.
• • You will play a critical role in identifying points of friction in our lead funnel – whether it's drop-offs at forms, ad engagement, or partial meeting bookings – and proactively implementing automated follow-up sequences to re-engage prospects and minimize lost opportunities.
• • Maintaining data integrity is paramount. You will be responsible for ensuring our lead data is clean, accurate, and enriched using tools like Apollo, FullEnrich, RB2B, and Nooks, providing a reliable foundation for our GTM strategies.
• • This role is ideal for someone who thrives in a high-octane environment, possesses a relentless work ethic, and demonstrates exceptional agency. You will be joining a small, rapidly growing team with immense momentum, offering a unique opportunity to be an early contributor to a company poised for significant success. Your insights and efforts will directly shape the future of DualEntry's GTM strategy and contribute to our ambitious mission of redefining the ERP landscape.
• • We operate with a high-trust environment that comes with high expectations. This is a chance to be part of a masterclass in building a massive company within an archaic and huge industry. It's challenging, it's intense, and it promises to be the most rewarding work you'll ever undertake. If you are hungry, driven, and ready to build something monumental, this is your opportunity.