HCP Marketing Manager (Stelo)

DexCom, Inc.

Job Overview

Location

Remote - United States

Job Type

Full-time

Full Job Description

📋 Description

• Support the development and execution of the Stelo HCP marketing strategy, ensuring alignment with brand positioning, portfolio priorities, and business objectives.
• Translate clinical and product value into clear, compelling, and compliant HCP messaging across all marketing channels.
• Plan and execute HCP-focused paid media campaigns including programmatic, endemic, paid social, and paid search in partnership with internal media leads and agency teams.
• Ensure consistent brand and message delivery across all HCP touchpoints to deliver personalized, actionable experiences that drive provider engagement and action.
• Develop and maintain HCP sales enablement tools such as visual aids, brochures, presentations, digital assets, and field resources.
• Support content development for the Stelo HCP website, email campaigns, and paid media, including ongoing optimization of provider pages, educational content, and conversion pathways.
• Drive HCP lead generation through digital campaigns, email journeys, website forms, events, and affiliate programs.
• Serve as the primary marketing partner to Medical, Legal, and Regulatory teams to ensure timely, compliant development and approval of all HCP promotional assets.
• Collaborate cross-functionally to align marketing initiatives with regulatory requirements and corporate compliance standards.
• Monitor campaign performance and optimize strategies based on data-driven insights to maximize impact and ROI.
• Maintain up-to-date knowledge of healthcare marketing regulations, industry trends, and evolving HCP communication channels.
• Contribute to the growth of the Stelo brand by innovating marketing approaches that simplify care delivery and improve provider adoption of CGM technology.
• Travel 15-25% to support marketing initiatives, events, and team collaborations as required.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, or related field
• 5+ years of experience in healthcare, medical device, pharmaceutical, or regulated marketing
• Experience developing HCP marketing strategies across paid media, digital, and sales enablement
• Strong working knowledge of MLR processes and regulated promotional environments
• Proven ability to manage multiple projects and stakeholders simultaneously
• Excellent communication, collaboration, and execution skills

🏖️ Benefits

• A front row seat to life changing CGM technology
• A full and comprehensive benefits program
• Growth opportunities on a global scale
• Access to career development through in-house learning programs and/or qualified tuition reimbursement
• An exciting and innovative, industry-leading organization committed to employees, customers, and communities

Skills & Technologies

Remote

Degree Required

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DexCom, Inc.

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About DexCom, Inc.

DexCom, Inc. develops, manufactures, and distributes continuous glucose monitoring (CGM) systems for diabetes management. Its sensors, transmitters, and software provide real-time glucose data to patients and healthcare providers. The company serves insulin-intensive diabetes populations worldwide.

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