Head of Brand & Communications

Hook Music, Inc.

Job Overview

Location

New York City

Job Type

Full-time

Full Job Description

📋 Description

• Define and evolve Hook’s brand narrative, voice, and positioning to ensure consistency across product, marketing, partnerships, and content touchpoints
• Lead end-to-end development and execution of high-impact campaigns and cultural moments in collaboration with Growth, Partnerships, and Creative teams
• Own external communications including PR, announcements, and storytelling, shaping narratives and refining key materials
• Partner with Creative to set and uphold the creative bar, providing hands-on feedback on campaigns, content, and brand expression
• Synthesize input from founders and cross-functional teams into clear, actionable brand direction and translate it into execution
• Collaborate deeply with Product, Growth, and Marketing to align product experience, messaging, and campaigns
• Shape and execute brand partnerships that reinforce Hook’s cultural relevance and brand identity
• Operate both strategically and hands-on, moving between defining direction and refining copy, creative, and outputs

🎯 Requirements

• 8–12+ years of experience in consumer product brand marketing with a track record of building or shaping a consumer internet brand from 0→1 or 1→10
• Proven ability to define brand positioning, narrative, and messaging and translate it into execution across product, campaigns, and content
• Experience leading high-impact campaigns or cultural moments end-to-end
• Strong collaborator who can synthesize input from multiple stakeholders (founder, marketing, creative) into a cohesive direction
• Experience working cross-functionally with product, growth, and creative teams
• Strong instincts for taste, culture, and storytelling — knowing what feels right and what doesn’t

🏖️ Benefits

• Base salary range of $100K - $160K for U.S.-based roles
• Additional equity compensation
• Comprehensive benefits package (implied from standard offerings for senior roles at venture-backed companies)
• Opportunity to define and build a brand from the ground up at a innovative social music platform
• Direct collaboration with founder and leadership team to shape company vision and cultural impact
• Role at the intersection of product, culture, and storytelling with broad influence across the organization

Skills & Technologies

Onsite

$100k-160k

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Hook Music, Inc.

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About Hook Music, Inc.

Hook Music is a technology company that provides AI-powered music creation tools for content creators and businesses. Their platform enables users to generate unique, royalty-free music tailored to specific needs, such as background scores for videos, podcasts, or marketing campaigns. By leveraging advanced artificial intelligence, Hook Music democratizes music production, allowing individuals without musical expertise to create professional-sounding tracks. They operate within the rapidly growing creator economy and digital media industries, offering a subscription-based service that provides access to their extensive music library and customization features. Their focus is on delivering high-quality, adaptable audio solutions efficiently and affordably.

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