Head of Change.org, Germany

📋 Description

• • As the Head of Change.org, Germany, you will be instrumental in shaping and executing the strategic vision for Change.org's presence within the German market. This pivotal role sits within our dynamic Marketing & Communications Team, where you will spearhead the development of a comprehensive brand and media strategy tailored for Germany.
• • Your responsibilities will encompass overseeing high-impact storytelling initiatives, cultivating and managing top-tier media engagement, and nurturing a robust network of influential relationships across civil society and political spheres. This is an opportunity to significantly contribute to Change.org's mission of empowering democracy and fostering civic engagement.
• • Change.org is the world's largest platform for democracy, dedicated to empowering people to create change. At a time when global dissatisfaction with democracy is at an all-time high, we are making significant investments in AI to develop the most powerful tools available, aiming to amplify people's voices and unite individuals across the political spectrum to identify and implement shared solutions.
• • Our core petitions platform, which serves over 100 million people annually, is experiencing rapid growth. We are undertaking a complete rebuild of this platform, leveraging new technologies to transform any individual into a powerful civic leader on issues they care about. In the near future, we will launch an innovative platform designed to identify the over 80% of issues on which most people agree, both locally and nationally, and to mobilize hundreds of millions of people to advocate for these common-ground solutions.
• • To achieve this ambitious vision, we are expanding our team, comprised of some of the most talented individuals at the intersection of technology and social impact, all dedicated to building healthier democracies worldwide.
• • A key outcome of your role will be to lead our growing German Marketing & Communications team. You will guide them in supporting high-impact campaigns that span the democratic political spectrum. These campaigns will aim to generate significant media attention, shape public discourse, deepen brand relevance, and drive awareness, adoption, and affinity for Change.org.
• • You will be responsible for overseeing and expanding a network of high-leverage relationships. This includes cultivating connections with senior editors, producers, journalists, key decision-makers, politicians, and influential civic organizations and individuals. The ultimate goal is to position Change.org at the forefront of public consciousness and the 'zeitgeist' in Germany.
• • You will define and execute a national media strategy that consistently secures top-tier coverage for Change.org petitions across the democratic political spectrum. This strategy will highlight Change.org as a high-impact, open platform accessible to everyday citizens.
• • Furthermore, you will identify and amplify opportunities for Change.org petitions to gain significant traction on social media. This involves driving virality and cultural relevance, thereby expanding our reach and engagement across a diverse range of audiences.
• • You will leverage insight, performance data, and AI tools to meticulously plan, pitch, and adapt communication strategies for maximum impact. A crucial aspect of your role will involve building and refining systems and tools, such as testing frameworks or lightweight automations, to enhance the quality and efficiency of the team's output.
• • This role requires exceptional communication and strategic thinking, with a proven ability to influence diverse audiences and navigate complex stakeholder environments. You will be a key player in advancing Change.org's brand, reputation, and mission impact within Germany.