Head of Communications

📋 Description

• • Shape the core narrative of Higgsfield AI as a category-defining leader in generative video AI, positioning the company as a creative partner empowering a new generation of filmmakers, marketers, and visual artists.
• • Develop and refine sharp messaging frameworks aligned with product roadmap, growth strategy, and long-term vision to ensure consistent external positioning across all communications channels.
• • Own and manage the end-to-end relationship with Higgsfield’s PR agency, including strategy development, campaign execution, media outreach, and performance measurement.
• • Lead CEO and executive thought leadership initiatives, including drafting bylines, op-eds, LinkedIn posts, keynote narratives, and cultural commentary on AI and creativity.
• • Prepare executives for high-stakes media engagements with comprehensive briefing documents, Q&A prep, and real-time positioning guidance to maintain message integrity.
• • Build and execute a comprehensive PR strategy that drives earned media coverage in top-tier tech, business, AI, creator economy, and marketing trade outlets to reinforce leadership and relevance with customers, creators, and investors.
• • Translate complex product innovations and company milestones into compelling, accessible stories that shape market perception and establish Higgsfield as the authority in synthetic video media.
• • Own communications during moments of heightened visibility, including product launches, industry inflections, and sensitive developments, ensuring timely, accurate, and strategic external responses.
• • Design and implement frameworks, playbooks, and internal alignment processes to enable rapid, consistent, and high-quality communication responses across teams.
• • Partner cross-functionally with product, legal, and marketing teams to anticipate communication needs, mitigate risks, and proactively shape external perception of the company.
• • Design unique creator activations — including collaborations, showcases, and cultural events — that highlight the creative possibilities enabled by Higgsfield’s technology.
• • Leverage an established network of industry influencers, filmmakers, artists, and cultural voices to secure high-impact partnerships that amplify brand visibility and credibility.
• • Build and nurture long-term trust and engagement with Higgsfield’s creator community through authentic, transparent, and value-driven messaging and programs.
• • Guide community messaging during product launches and key moments with clarity, urgency, and authenticity to foster loyalty and organic advocacy.
• • Identify viral opportunities across media and social channels with strategic judgment to maximize impact while maintaining brand integrity and ethical standards.
• • Develop and optimize narrative distribution strategies, including SEO- and GEO-driven content approaches, to ensure Higgsfield’s messaging compounds across search and AI discovery platforms.
• • Maintain a deep understanding of the generative AI landscape, creator economy trends, and social media dynamics to inform all communications decisions.
• • Travel as needed to engage with the San Francisco tech and media ecosystem, attend industry events, and support key company milestones in person.