Head of Growth

📋 Description

• • As the Head of Growth at Hone, you will be at the forefront of revolutionizing people development through our cutting-edge AI-powered platform. This is a pivotal leadership role where you will architect and execute the global revenue marketing strategy, working in lockstep with our Sales team to not only generate pipeline but also drive revenue expansion and foster sustainable, long-term growth for the company. You will be instrumental in shaping how Hone connects with its target audience and scales its impact.
• • This position is a unique blend of strategic vision and hands-on execution. You will be responsible for designing and implementing a comprehensive suite of inbound and outbound demand generation initiatives. This includes developing and nurturing scalable growth systems that can adapt to a rapidly evolving market. A key aspect of this role will be leveraging the power of AI and data analytics to continuously optimize campaign performance, identify new growth opportunities, and ensure maximum return on investment.
• • We are seeking a leader who embodies creativity, possesses a sharp analytical mind, and is deeply enthusiastic about technology. The ideal candidate thrives in fast-paced, high-growth environments, embraces a culture of experimentation, and leads by example, inspiring their team and cross-functional partners to achieve ambitious goals. Your ability to navigate ambiguity and drive results will be critical to success.
• • Your core responsibilities will encompass owning and executing the global revenue marketing strategy, ensuring seamless alignment with Sales objectives to meet and exceed pipeline and revenue targets. This involves conceptualizing and leading sophisticated pipeline development programs and targeted account-based marketing (ABM) campaigns. These initiatives will span a diverse range of channels, including web presence, email marketing, paid media, engaging webinars, strategic events, and other innovative growth channels designed to capture attention and drive engagement.
• • A significant part of your role will be dedicated to fostering a culture of continuous experimentation. You will explore and implement new approaches across AI tools, optimize the channel mix, refine messaging strategies, and identify novel growth levers to enhance acquisition and expansion performance. This iterative process is crucial for staying ahead of the curve and maximizing our market penetration.
• • You will be accountable for accurately forecasting and reporting on key metrics, including pipeline creation, progression through the sales funnel, and overall revenue contribution. This requires a meticulous approach to data analysis and a commitment to transparency and accountability.
• • Measuring and optimizing demand generation performance is paramount. You will closely monitor opportunity conversion rates, analyze sales cycle efficiency, and implement data-driven adjustments to improve outcomes. This includes the strategic management and allocation of demand generation budgets, ensuring every dollar spent yields a strong and measurable ROI across all active channels.
• • Collaboration is key to success. You will work closely with Product Marketing, Content, Sales, Design, and Web teams to ensure campaign excellence, maintain brand consistency, and amplify our unique value proposition. Building a deep understanding of our target audiences, with a particular focus on the HR and Learning & Development (L&D) buyer segments, will be essential for crafting resonant and effective campaigns.
• • As a leader, you will be responsible for mentoring and managing internal team members and external partners, fostering a high-performance culture and driving the delivery of impactful results. You will also serve as a champion for innovation, advocating for the adoption of AI-driven strategies and promoting creative growth tactics throughout the organization, positioning Hone as a leader in the future of people development.