Head of Growth Marketing

OneApp Technologies Inc.

Job Overview

Location

United States (Remote)

Job Type

Full-time

Full Job Description

📋 Description

• Lead the end-to-end paid acquisition strategy and execution to drive scalable, efficient user growth for a consumer fintech platform serving millions of Americans.
• Own and optimize key performance metrics including CAC, LTV, unit economics, and ROI across all paid marketing channels to ensure profitable, sustainable growth.
• Design and execute high-velocity testing roadmaps across creative assets, audience segments, bidding strategies, and landing page experiences to continuously improve performance.
• Manage and optimize performance across core paid channels including paid social, search, and emerging platforms such as TikTok, with a focus on testing innovative inventory and untapped opportunities.
• Partner closely with Product and Analytics teams to optimize conversion funnel performance, including landing pages, onboarding flows, and retention triggers through data-driven experimentation.
• Develop and manage attribution models, forecasting frameworks, and budget allocation strategies in alignment with Operations and Analytics leadership to ensure accurate measurement and spend efficiency.
• Supervise and develop a team of channel marketers with responsibility for scaling the team as growth initiatives expand.
• Serve as the primary liaison with external performance media agencies, ensuring accountability, execution quality, and alignment with OnePay’s growth objectives.
• Collaborate directly with platform teams at Google, Meta, TikTok, and others to stay ahead of product changes, beta features, measurement updates, and new ad formats.
• Build and scale AI-powered campaign automation systems and creative testing frameworks that challenge conventional industry benchmarks and create new best practices.
• Communicate program performance, financial health, and strategic direction to senior leadership with clarity and data-driven insight.
• Operate as a builder in a fast-paced environment, owning real budget and autonomy to design and implement growth strategies that do not yet exist in standard industry playbooks.
• Drive cross-functional initiatives with Marketing, Product, Analytics, and Operations teams to align growth goals with broader product and business objectives.
• Maintain relentless focus on efficiency, urgency, and execution speed in a high-growth fintech environment where speed and impact are non-negotiable.
• Evolve how performance marketing is measured at OnePay by introducing novel attribution methods, incrementality testing, and predictive modeling techniques.
• Establish and lead a culture of testing, iteration, and ownership within the growth team, fostering innovation without sacrificing accountability.
• Act as a strategic partner to the Chief Marketing Officer and Executive Leadership in defining the future of consumer acquisition for a category-defining financial platform.

🎯 Requirements

• 10+ years of experience in performance marketing, growth, or paid acquisition within consumer tech, fintech, or high-growth B2C companies
• Proven track record of scaling paid acquisition programs while improving efficiency and unit economics
• Deep expertise across major paid channels including paid social, search, and emerging platforms
• Strong analytical mindset with experience managing CAC, LTV, attribution, and forecasting models
• Experience building and scaling creative testing frameworks and collaborating closely with Brand and Creative teams
• Demonstrated ability to lead cross-functional initiatives with Product, Analytics, and Marketing teams

🏖️ Benefits

• Competitive base salary, stock options, and health benefits from Day 1
• 401(k) plan with company match
• Remote-friendly (US), flexible time off (FTO), and opportunities for growth
• A high-growth, mission-driven, inclusive culture where your work has real impact

Skills & Technologies

Remote

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OneApp Technologies Inc.

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About OneApp Technologies Inc.

Mobile-first platform that consolidates payments, loyalty, and merchant services into a single SDK for businesses. Offers card-linked offers, cashback programs, and real-time analytics to increase customer retention. Focuses on financial institutions, retailers, and fintechs seeking to unify consumer spending experiences across physical and digital channels.

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