Head of Marketing

📋 Description

• • The Head of Marketing will report directly to the CEO and sit on the leadership team.
• • The role is hands-on, requiring the ability to write copy, build campaigns, and pull reports.
• • The Head of Marketing will own the market's understanding of Perfect Venue and the pipeline that results from it.
• • The role will involve working with agencies across performance, content, and design, and owning relationships with those agencies.
• • The Head of Marketing will be based in San Francisco, working in the office 3 days per week.
• • The role is flexible, with the title based on previous experience and performance assessment.
• • The Head of Marketing will own demand generation, including building the engine across paid search, paid social, retargeting, events, and partnerships.
• • The role will involve working as one motion with BDR, inside sales, and account management teams.
• • The Head of Marketing will own the journey from first touch to closed won and beyond, including nurture, onboarding, trial conversion, reactivation, and expansion campaigns.
• • The role will involve building segmentation and triggers in HubSpot to deliver the right message to the right venue at the right moment.
• • The Head of Marketing will run a content engine that ranks, gets shared, and gives reps a reason to reach out.
• • The role will involve owning organic search as a durable channel, not a side effect.
• • The Head of Marketing will sharpen why a venue should pick Perfect Venue over the incumbent, and make that argument consistent across the website, sales deck, and first call.
• • The role will involve running the presence where hospitality operators actually spend time.
• • The Head of Marketing will own the stack and the numbers, including attribution in HubSpot, clean reporting from spend to closed revenue, and a weekly view of what is working.
• • The role will involve using AI to run more experiments per quarter than a team twice this size, and killing the ones that do not pay.
• • The ideal candidate will have 5+ years in B2B SaaS marketing leadership, including time owning a pipeline number they were held to.
• • The candidate will have been the person who builds, not just the person who directs, and will write their own copy and run their own campaigns.
• • The ideal candidate will use AI tools daily and have changed how their team works because of them.
• • The candidate will be comfortable with ambiguity and will define the strategy rather than waiting for one.
• • The ideal candidate will be able to read a funnel, including conversion rates, CAC, payback, and channel mix.
• • The candidate will have managed agencies and gotten real work out of them.
• • The ideal candidate will have sold to operators, not just to other software people.
• • Nice to have includes restaurant, hotel, or hospitality tech experience, SMB and mid-market motion with both self-serve and sales-assisted paths, experience marketing against an entrenched incumbent, and HubSpot fluency.
• • Perfect Venue offers competitive compensation including meaningful equity, medical, vision, and dental with paid premiums, flexible PTO & 401(k), daily lunches when onsite, unlimited book budget, company laptop, and complimentary One Medical membership for the candidate and their family.
• • Perfect Venue is committed to building a winning team and provides equal employment opportunities to all employees and applicants for employment, and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.