Head of Marketing

KissMyApps SAS

Job Overview

Location

Ukraine

Job Type

Full-time

Full Job Description

📋 Description

• Lead the marketing function for AI Remodel, one of Kiss My Apps’ flagship AI-driven B2C products with over 7.5 million users and top rankings in the Graphics & Design category on App Store in the US and Canada.
• Manage and scale a marketing team of 10–11 specialists across User Acquisition, Creative, and Growth verticals, ensuring alignment with business objectives and operational excellence.
• Conduct a comprehensive audit of existing marketing channels, processes, and team performance to identify key opportunities for scaling and optimization.
• Develop and execute a data-driven marketing strategy aligned with product and business goals, setting clear priorities, processes, and KPIs to drive growth.
• Serve as a strategic partner to the Unit Lead, contributing directly to product development and business decisions with marketing insights and market intelligence.
• Scale paid acquisition channels including Meta, TikTok, Google, and Apple Search Ads (ASA), with a relentless focus on ROAS, CAC, and investment efficiency.
• Identify, test, and launch new growth levers such as untapped audiences, emerging markets, partnership opportunities, and non-traditional scaling points beyond core channels.
• Grow organic user acquisition through ASO, brand marketing, content initiatives, influencer integrations, and viral growth mechanics.
• Build and maintain a decision-making framework grounded in data, experimentation, and deep performance analysis to guide all marketing activities.
• Recruit, develop, and retain top marketing talent, strengthening team capabilities and designing an organizational structure that supports future business ambitions.
• Drive continuous innovation by testing hypotheses, challenging established approaches, and pursuing high-impact experiments even after core channels are optimized.
• Operate with full ownership of team and business outcomes, treating the product as your own business and marketing as a core growth driver.
• Work in a fast-paced, high-autonomy environment with minimal bureaucracy, where rapid testing, independent decision-making, and accountability are core values.
• Leverage Kiss My Apps’ proprietary analytics, payment, and marketing infrastructure to inform strategy and maximize performance across global markets.
• Contribute to a culture of learning by participating in internal English-speaking clubs, presenting at internal/external events, and utilizing the annual budget for professional development.

🎯 Requirements

• Proven experience managing marketing teams and building scalable processes in a product-driven environment
• Demonstrated success in hiring, developing, and scaling high-performing marketing teams
• Experience scaling mobile apps, subscription services, or B2C digital products
• Deep expertise in performance marketing with hands-on experience in Meta and TikTok advertising
• Strong proficiency in product and marketing metrics: CAC, LTV, ARPU, Payback Period, ROMI, cohort analysis
• Ability to build and execute channel growth strategies aligned with business objectives
• Strategic mindset with capacity to identify long-term growth opportunities and translate them into actionable plans
• High ownership and accountability for team and business results
• Entrepreneurial mindset, treating marketing as a core business driver
• Comfort with ambiguity, rapid iteration, and data-driven decision-making

🏖️ Benefits

• Fully remote work from anywhere in the world, with optional access to offices in Kyiv or Warsaw
• Competitive compensation aligned with skills and experience, plus provided equipment regardless of location
• 40 days of paid vacation and sick leave with no fixed date restrictions
• Annual budget to cover up to 50% of expenses for health insurance, psychotherapy, sports, or dental care
• Annual budget covering up to 50% of costs for professional conferences, training, and events
• Bi-weekly online yoga sessions for team well-being
• Internal English-speaking clubs with native speakers and opportunities to present at company events
• Support for military conscripts through post-probationary deferment options, subject to legal and internal capacity requirements

Skills & Technologies

iOS

Android

Remote

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KissMyApps SAS

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About KissMyApps SAS

Paris-based KissMyApps SAS operates a mobile app testing and feedback platform that connects developers with targeted user panels to validate concepts, run usability tests, and collect pre-launch insights. The company provides moderated remote sessions, survey tools, and analytics dashboards, enabling studios to iterate on design, pricing, and messaging before full release. Services support iOS, Android, and web applications across gaming, fintech, e-commerce, and SaaS segments, with GDPR-compliant participant recruitment and reporting for European and global markets.

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