Job Overview
Location
Covent Garden - Hybrid
Job Type
Full-time
Category
Marketing
Date Posted
June 13, 2026
Full Job Description
đź“‹ Description
- • The Head of Marketing at 1st Formations Limited is a commercially minded, performance-driven leader responsible for driving customer acquisition, revenue growth, and online visibility across the company’s portfolio of company formation websites. This role is critical to scaling the business by optimizing digital channels through data-led execution, with a focus on conversions, cost per acquisition, and channel ROI rather than brand awareness.
- • Day to day, the role involves owning the marketing strategy with a focus on performance and acquisition, managing a team of Senior Content Managers, freelance writers, a videographer, social media manager, and affiliate marketing manager, setting and tracking KPIs across organic traffic, paid media ROAS, conversion rates, and CPA, leading content and SEO strategy aligned to search intent and conversion goals, overseeing paid media budgets across search, display, and social, managing the affiliate marketing programme, providing strategic direction for social and video content, and collaborating with the Head of Digital on shared resources, data analytics, and website strategy to ensure marketing initiatives are delivered effectively.
- • 1st Formations Limited is a leading UK provider of company formation and compliance services, empowering entrepreneurs to start, run, and grow their businesses. The company has built a modern, fully integrated technology platform that unifies formation, compliance, accounting, payroll, and ongoing business support in one seamless experience. With £18m annual revenue (including £9m ARR), over 1 million companies formed, Certified B Corp and Carbon Neutral status, and a forecast to grow 5x–10x over the next three years, the company is in a high-growth phase seeking a strategic marketing leader to accelerate acquisition.
- • In this role, the successful candidate will develop expertise in scaling performance marketing in a high-intent, transactional vertical, refine leadership of multidisciplinary content and digital teams, deepen proficiency in paid media, affiliate, SEO, and CRO strategies, and gain direct influence over product and customer experience through cross-functional collaboration with digital and technical teams. The role offers a clear path to senior leadership as the business scales.
🎯 Requirements
- • Proven track record in a senior marketing role within an ecommerce, transactional, or lead-generation business
- • Strong performance marketing mindset with demonstrated commercial results, not just reach or awareness metrics
- • Hands-on experience leading content teams and setting editorial strategy tied to SEO and conversion
- • Fluency in paid media channels (PPC, paid social) with budget management experience
- • Experience with affiliate marketing programme management
- • Data-literate: comfortable interpreting analytics and making decisions based on performance data
🏖️ Benefits
- • £90-110k salary and comprehensive benefits package
- • Hybrid working model
- • Real opportunities for progression as the business scales
- • The chance to influence both customer experience and product development
- • A culture that values ownership, impact, and continuous learning
Skills & Technologies
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About 1st Formations Limited
1st Formations Limited is a Companies House-authorized UK company formation agent that incorporates and registers private limited companies online. The service packages include digital and printed company documents, registered office and director service addresses, confirmation statement filing, and ongoing compliance support. Targeting entrepreneurs, accountants, and foreign investors, the company provides same-day incorporation and post-formation administrative services while maintaining statutory records and handling mail forwarding. Established in 2014, it operates from London and is regulated by the Registrar of Companies for England and Wales.
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