Head of Marketing

Scale Army

Job Overview

Location

Egypt

Job Type

Contract

Full Job Description

📋 Description

• Scale Army is seeking a dynamic and results-oriented Head of Marketing to spearhead the marketing efforts for an innovative K-8 education company. This role is critical in driving brand growth, developing compelling content, and optimizing both paid and organic campaigns to solidify the company's position as a leader in the K-12 education sector. The ideal candidate will possess a startup mentality, a proven track record in premium brand building, and a deeply ingrained data-driven approach to marketing.
• As the Head of Marketing, you will be instrumental in shaping the overall marketing strategy, ensuring it aligns seamlessly with overarching business objectives. This involves defining and executing strategies that enhance brand positioning, foster scalable growth, and guarantee that all marketing initiatives are measurable and impactful. You will operate as a player-coach, meaning you will not only lead and mentor the marketing team but also actively participate in the hands-on execution of various marketing workstreams.
• A core responsibility will be to own and drive the brand and growth strategy, translating company goals into actionable marketing plans. This includes meticulously positioning the brand as a preeminent force within the competitive K-12 education landscape, ensuring it resonates with educators, parents, and students alike.
• Team leadership is paramount. You will be responsible for leading, managing, and mentoring the marketing team, fostering a collaborative and high-performance environment. Your leadership will extend to both short-term tactical execution and long-term strategic development, ensuring the team is equipped to meet and exceed objectives.
• Oversight of campaign execution and performance is a key facet of this role. You will supervise the implementation of both paid and organic marketing campaigns, continuously monitoring their performance against key metrics. This involves making data-informed adjustments to strategies, optimizing for maximum results, and ensuring a clear line of sight between marketing activities and business outcomes. A strong emphasis will be placed on using data and analytics to guide decision-making and validate the effectiveness of all campaigns.
• The development and implementation of a robust content strategy are essential. You will craft and execute content strategies that not only engage and resonate with the target audience but also powerfully support the company’s core educational mission and its ambitious growth targets. Content should reflect the innovative and personalized learning experiences the company offers.
• Cross-functional collaboration will be vital. You will work closely with product development, sales, and other key departments to ensure marketing strategies are fully integrated and aligned with the company's broader business objectives. This collaborative approach ensures a unified go-to-market strategy and maximizes the impact of marketing efforts.
• A significant aspect of the role involves the strategic utilization of marketing technology. You will leverage HubSpot CRM extensively to manage and execute performance and growth marketing campaigns, maximizing its potential within marketing operations. Furthermore, you will be tasked with integrating cutting-edge AI marketing tools, such as Outset.AI, to enhance campaign performance, drive efficiency, and scale impact across all marketing initiatives.
• Success in this role will be measured by your ability to effectively position the company as a leader in the education sector through strategic brand and growth initiatives. Delivering high-performing campaigns that demonstrably drive awareness, engagement, and conversions is crucial. Leading the marketing team to consistently exceed goals through impactful campaigns and content, and continuously optimizing strategies based on data and insights to sustain growth, will be key indicators of success. Effectively leveraging HubSpot CRM and AI marketing platforms to achieve measurable results will also be a critical benchmark.
• This is a unique opportunity to significantly shape the marketing direction of a rapidly expanding education technology company. You will have the chance to lead a passionate team, engage in innovative and mission-driven projects, and directly influence brand growth within the vital K-12 space. The role offers substantial ownership, opportunities for cross-functional collaboration with senior leadership, and the chance to build and scale a premium brand in a dynamic, fast-paced, and evolving market.

🎯 Requirements

• 5+ years of comprehensive marketing experience with a proven history of driving brand growth, developing content strategies, and executing performance-based campaigns.
• Hands-on experience managing a marketing team and leading cross-functional initiatives, demonstrating strong leadership and collaboration skills.
• Deep expertise in paid and organic marketing strategies, including robust experience in performance monitoring and optimization.
• Proven, hands-on experience utilizing HubSpot CRM for performance and growth marketing campaigns, with a strong understanding of its capabilities.
• Familiarity with AI marketing tools, with a preference for experience with Outset.AI, demonstrating an understanding of leveraging technology for marketing enhancement.
• Experience in the K-12 education sector or within a fast-paced startup environment is highly desirable, indicating an understanding of the specific market dynamics and operational pace.

🏖️ Benefits

• Fully Remote (Work from Home) position, offering flexibility and work-life balance.
• Opportunity to lead and shape the marketing strategy for a fast-growing, innovative K-8 education company.
• Work with a passionate team on mission-driven initiatives that impact student learning.
• Competitive compensation package commensurate with experience and qualifications.
• Direct influence on brand growth and market positioning in the K-12 education space.
• Meaningful ownership and opportunities for professional development in a dynamic environment.

Skills & Technologies

Remote

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About Scale Army

Scale Army Careers is a remote-talent marketplace that sources, vets and places top sales, marketing and technical professionals across Latin America and Africa into full-time roles with high-growth U.S. companies. Operating under the same umbrella as Scale Army, the platform pairs candidates with vetted 40-hour-per-week engagements, provides onboarding guidance, monthly check-ins and equipment stipends, and channels consistently strong performers into progressively higher-impact opportunities to build long-term, dollar-based careers.

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