Head of Marketing

📋 Description

• • As Head of Marketing at Anagram Technologies Inc., you will own the full marketing strategy to drive pipeline and revenue growth for the leading insurance billing platform serving over 2,000 eye care providers nationwide.
• • Day to day, you will build and execute SMB demand generation campaigns across paid search/social, email lifecycle, webinars, and outbound support; optimize conversion funnels from visit to closed-won; refine positioning and messaging with Sales and Product; run rapid experiments; manage budget and report on CAC, payback, and conversion rates weekly; and eventually hire and lead a small marketing team.
• • Anagram is a fast-growing B2B SaaS startup founded in 2014, processing hundreds of millions in annual transactions and empowering eye care professionals to simplify insurance billing so they can focus on patient care.
• • In this role, you will develop expertise in high-velocity SaaS marketing, gain end-to-end ownership of revenue impact, sharpen your analytical and experimental skills, and build leadership experience by scaling a marketing function in a high-growth environment.