Head of Marketing

📋 Description

• • As the Head of Marketing at MLabs, you will be instrumental in shaping the narrative and driving the adoption of Ethereum within the institutional finance sector. This pivotal role, reporting directly to the CEO, places you at the forefront of a company building the essential infrastructure to bridge the traditional financial world with the burgeoning capabilities of the Ethereum blockchain.
• • Your primary mission will be to articulate how Ethereum can become the foundational layer for Wall Street, facilitating the modernization of the global financial system. You will be the architect of the brand's evolution, preparing it for a series of significant product unveilings scheduled for 2026.
• • This is an unparalleled opportunity for a strategic and creative marketer who understands the symbiotic relationship between the success of the company and the broader triumph of Ethereum. You will be the primary voice communicating this vision to a global audience, translating complex concepts into accessible and compelling messages.
• • You will be responsible for crafting and leading the elevation of the parent brand, ensuring its resonance with both institutional investors and the Web3 community. Simultaneously, you will manage distinct sub-brand strategies for the innovative product suite slated for release in 2026, requiring a nuanced approach to messaging and positioning.
• • A core aspect of your role will involve owning and revolutionizing the company's social presence and content marketing engine. This encompasses everything from driving engagement through short-form social media content to developing in-depth educational materials and managing external content creators. Your expertise in public channels, particularly X/Twitter and LinkedIn, will be crucial in building and maintaining a strong online presence.
• • You will orchestrate high-impact go-to-market (GTM) strategies for stealth initiatives, ensuring seamless product launches. This includes the development of sophisticated institutional sales collateral and the creation of compelling infrastructure positioning tailored for Web3 developers, demonstrating a deep understanding of both target audiences.
• • Engaging with the broader ecosystem will be a key responsibility. You will oversee the company's presence at critical industry events, host exclusive community dinners, and cultivate robust relationships within the Ethereum community. Your efforts will be vital in rallying support and fostering enthusiasm for institutional adoption of Ethereum.
• • The company website and all external messaging will fall under your purview. You must ensure that the communication effectively balances the diverse needs and expectations of all stakeholders, from seasoned credit market agents to cutting-edge crypto-native technologists, creating a unified and persuasive brand voice.
• • This role demands a leader who can translate complex technical and financial concepts into clear, impactful narratives. Whether it's through whitepapers, executive thought leadership pieces, or engaging social media content, your ability to communicate effectively will be paramount.
• • You will be expected to move quickly and decisively, demonstrating a "roll-up-your-sleeves" mentality without compromising on the quality of your output. An obsession with detail, particularly in copy and design, will be essential for building scalable and effective marketing systems.
• • Your strategic acumen will be tested as you synthesize inputs from product development, business development, and executive leadership to formulate cohesive and forward-thinking marketing strategies. This requires a holistic understanding of the business and its market landscape.
• • Ultimately, you will be the guardian of the brand's identity, ensuring it strikes the right balance between the innovative, forward-looking aesthetic of "crypto techno-futurism" and the conservative, trustworthy image required by institutional capital. This dual branding approach is critical for building credibility and trust in both worlds.