Head of Marketing

Somnia

Job Overview

Location

Remote

Job Type

Full-time

Full Job Description

📋 Description

• Own the end-to-end marketing strategy for Somnia’s L1 blockchain and all ecosystem products including DreamDEX, Prophecy, and future launches, ensuring each campaign compounds the impact of the last.
• Shape and lead a globally distributed marketing function spanning product marketing, social media, KOLs, events, paid media, community, and communications, structured around product outcomes and measurable impact.
• Set weekly operating rhythms including targets, reviews, and post-mortems; kill underperforming initiatives and double down on high-impact activities with urgency and precision.
• Directly own growth metrics and user acquisition across the full funnel: organic content, paid media (when unit economics permit), KOL programs, seasonal campaigns, referral loops, and partner-led growth.
• Build and maintain the analytics layer that translates on-chain data and community sentiment into prioritized team actions and business development assets.
• Define and own the master Somnia narrative — explaining what an Agentic L1 is, its competitive differentiators, and proof points — and cascade it consistently across all product sub-brands to strengthen the core identity.
• Protect and enforce brand governance: visual identity, tone of voice, and messaging standards across all channels, teams, and external partners.
• Design retention strategies including incentive structures (points, seasons, rewards, anti-farming mechanics) that align with token distribution discipline and reward genuine engagement.
• Lead community strategy across Discord, Telegram, and X (Twitter), including sentiment monitoring, event programming, KOL bench management, and ecosystem partner activations.
• Build and scale the developer marketing channel through hackathons, build-a-thons, technical content, and ecosystem grants, positioning Somnia as the preferred platform for agentic protocol builders.
• Own earned media strategy and cultivate tier-1 editorial relationships in crypto and mainstream tech; partner with CEO and comms on thought leadership and corporate narrative.
• Lead the global events calendar including Token2049, Devcon, EthCC, Consensus, and DeFi-specific summits: manage budgeting, KOL/builder activation, and measurable post-event pipeline.
• Run announcement strategy and crisis comms playbooks across the entire Somnia ecosystem.
• Serve as commercial counterpart to product leads for DreamDEX, Prophecy, and future products, holding them accountable for GTM readiness, positioning, and growth targets.
• Collaborate cross-functionally with Business Development on partner pipeline, Product on retention loops and feature narrative, Finance on marketing P&L and incentive treasury, and Legal on regulatory comms.
• Manage agency relationships, KOL contracts, and external creative partners with accountability for ROI and brand alignment.
• Operate as a player-coach: write strategy, set targets, and run operations — but also redline launch briefs, kill bad campaigns, and own critical messaging personally when needed.
• Maintain fluency in the competitive landscape across L1s, prediction markets, DEXs, and AI-x-crypto; identify white space and position Somnia accordingly.
• Communicate with authority as the external voice of Somnia through writing, public speaking, podcasts, and media appearances.

🎯 Requirements

• 8+ years in marketing, with at least 3 years in a leadership role at a crypto-native company (L1, L2, exchange, wallet, major DeFi protocol, or blockchain infrastructure)
• Proven track record of taking at least one Web3 product from early proof to category leadership, with measurable results in users, volume, share of voice, and brand equity
• End-to-end ownership of the consumer crypto funnel (acquisition, activation, retention, monetization) with hands-on experience in paid, organic, KOL, and community channels
• Fluency in the competitive landscape of L1s, prediction markets, DEXs, and AI-x-crypto, with clear understanding of incumbent positioning and market white space
• Experience building and leading globally distributed marketing teams across product marketing, social, KOLs, events, paid media, and communications
• Analytical fluency: comfort with quantitative approaches, framing initiatives as hypotheses, and personally interpreting on-chain and community data

🏖️ Benefits

• Competitive salary + token incentives
• Remote work with global team
• Opportunity to shape the marketing function of the first hyperspeed L1 with native AI inference
• High-impact role with $1M+ launch budget opportunities in 2026

Skills & Technologies

Remote

Degree Required

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Somnia

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About Somnia

Somnia is a blockchain protocol focused on scaling and interoperability for the gaming and social metaverse sectors. It delivers a high-throughput, low-latency EVM-compatible layer-1 network supported by optimized consensus and data availability layers. The project supplies developers with SDKs, APIs, and on-chain marketplaces that enable rapid deployment of virtual worlds, digital assets, and user-generated content. Its architecture emphasizes cross-metaverse asset portability, real-time composability, and decentralized governance, aiming to unify fragmented metaverse ecosystems. Somnia was incubated by the Virtual Society Foundation, a non-profit organization advancing open standards for immersive digital environments.

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