Job Overview
Location
Sydney, Australia
Job Type
Full-time
Category
Marketing
Date Posted
March 24, 2026
Full Job Description
đź“‹ Description
- • Lead Showpo’s global marketing strategy with a strong focus on expanding brand presence and driving growth in the US market, leveraging the brand’s social media strength to redefine fashion retail for a new generation of consumers worldwide.
- • Shape and execute integrated marketing campaigns across digital, social, paid, and owned channels to build brand awareness, accelerate customer acquisition, and increase lifetime value in key international markets, particularly the United States.
- • Motivate, lead, and develop Showpo’s brand, social, and creative teams, fostering a high-performance culture aligned with the brand’s mission to empower women globally through innovative, trend-driven fashion.
- • Collaborate closely with product, merchandising, and ecommerce teams to ensure marketing initiatives support product launches, seasonal campaigns, and conversion optimization across the customer journey.
- • Oversee brand positioning and storytelling, ensuring consistent, authentic messaging that resonates with Showpo’s core audience while adapting to regional nuances in new markets.
- • Drive data-informed decision-making by establishing robust analytics frameworks to measure campaign performance, customer engagement, and ROI, using insights to continuously refine marketing tactics and budget allocation.
- • Represent Showpo as a brand ambassador in key industry events, partnerships, and media opportunities to elevate brand visibility and strengthen relationships with influencers, publishers, and strategic allies.
- • Manage and optimize marketing budget allocation across channels and geographies, ensuring efficient spend that maximizes impact and supports scalable global growth objectives.
🎯 Requirements
- • Proven experience as a marketing leader in a fast-paced, digitally native, or ecommerce fashion or lifestyle brand, with a track record of driving international growth and brand expansion, particularly in competitive markets like the US.
- • Deep expertise in social media-led marketing, influencer collaboration, and community building, with demonstrated success in leveraging platforms like Instagram, TikTok, and YouTube to drive engagement and conversion.
- • Strong analytical and financial acumen, including experience managing large marketing budgets, setting KPIs, and using data to optimize performance and demonstrate ROI.
- • Proven ability to lead, inspire, and develop high-performing creative, brand, and social teams in a collaborative, fast-moving environment.
- • Strategic mindset with the ability to translate brand vision into executable marketing plans that align with business goals and customer needs.
- • Excellent communication and stakeholder management skills, with experience influencing cross-functional teams and senior leadership.
🏖️ Benefits
- • Opportunity to lead marketing for a globally recognized, Australian-born ecommerce fashion brand with a powerful social media presence and a mission to empower women worldwide.
- • Significant autonomy and impact in shaping Showpo’s next phase of global growth, with direct influence on brand strategy and market expansion.
- • Collaborative, innovative, and inclusive workplace culture that values creativity, initiative, and diversity.
- • Competitive compensation package including base salary, performance-based bonuses, and equity participation.
- • Flexible work arrangements and support for professional development in a dynamic, fast-growing environment.
- • Access to exclusive brand events, product previews, and opportunities to engage with Showpo’s global community of customers and ambassadors.
Skills & Technologies
About Showpo
Showpo is an Australian online fashion retailer founded in 2010. It offers a wide range of trendy clothing, shoes, and accessories for women, targeting a young and fashion-conscious demographic. The company is known for its fast fashion approach, regularly updating its collections to reflect current styles and trends. Showpo emphasizes affordability and accessibility, making it a popular choice for budget-friendly fashion. They ship internationally, reaching a global customer base. The brand has built a strong presence through social media marketing and influencer collaborations, positioning itself as a go-to destination for on-trend, affordable womenswear.
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