Job Overview
Location
Remote
Job Type
Full-time
Category
Marketing
Date Posted
May 6, 2026
Full Job Description
đź“‹ Description
- • As Head of Marketing & Growth at Workana Limited, you will own and scale marketing performance and revenue across a network of multi-country eCommerce stores, building a predictable, profit-focused growth engine that drives high-performing acquisition and retention campaigns.
- • Day to day, you will personally manage paid media and email execution, build and optimize campaigns across Google, YouTube, Meta, TikTok, and email, run weekly structured testing, maintain clean account structures, own Klaviyo for lifecycle flows, lead a creative system from angles to scale, replicate winning campaigns internationally, and deliver profit-first performance analysis using ROAS, MER, CPA, CVR, AOV, LTV, and contribution margin.
- • You will work closely with CRO/Shopify, creative, product, customer service, and leadership teams as the in-house performance marketing authority, replacing external agencies and owning strategy, execution, optimization, and results end-to-end.
- • In this role, you will develop deep expertise in performance marketing analytics, international campaign scaling, profit-focused optimization, and end-to-end funnel ownership, while building SOPs and processes that support team scalability and long-term operational excellence.
🎯 Requirements
- • Hands-on operator who personally manages paid media and email execution
- • Proven experience managing $100k+/month in ad spend (ideally $200k+) with documented performance results
- • Advanced analytical skills with the ability to identify what changed, why it changed, and what actions to take
- • End-to-end ownership of measurement and tracking (UTMs, GA4 checks, pixels, CAPI, attribution)
- • Ability to manage toward break-even CPA, ROAS, and contribution margin, not vanity metrics
- • Experience with Google Ads (Search, Shopping, Performance Max), Merchant Center, YouTube Ads, Meta Ads, TikTok Ads, and Klaviyo
🏖️ Benefits
- • Competitive compensation in USD
- • Fully remote work
Skills & Technologies
About Workana Limited
Workana is a leading freelance platform connecting businesses with skilled professionals across Latin America. It facilitates remote work by offering a marketplace for a wide range of services, including design, programming, marketing, translation, and administrative support. Companies can post projects, and freelancers can bid on them, fostering a dynamic and efficient hiring process. Workana emphasizes security, payment protection, and dispute resolution to ensure a trustworthy environment for both clients and freelancers. The platform aims to empower individuals and businesses by democratizing access to talent and opportunities within the digital economy.
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