Head of Paid AEO

Graphite, Inc.

Job Overview

Location

United States

Job Type

Full-time

Full Job Description

📋 Description

• Stand up and own Graphite's Paid AEO practice, starting with ChatGPT Ads, establishing it as the first dedicated offering in this emerging channel.
• Expand the Paid AEO practice beyond ChatGPT Ads to include paid search, paid social, YouTube, and affiliate channels, building a comprehensive paid media strategy aligned with AI answer engine trends.
• Cross-sell the Paid AEO service into Graphite’s existing client base of fast-growing companies like Webflow, Calm, and Notion to drive new revenue streams.
• Lead the recruitment, hiring, and management of a new paid media team as the practice scales from zero to a full-function unit.
• Partner directly with Graphite’s leadership to define the strategic positioning, messaging, and long-term vision of the Paid AEO service line.
• Develop and present data-driven client strategies, insights, and performance results to executive-level stakeholders to secure and retain high-value accounts.
• Create compelling case studies that demonstrate the effectiveness of Paid AEO campaigns to win new business and differentiate Graphite in the market.
• Leverage data fluency and proficiency in growth marketing tools—including Google Analytics, Google Ads, SEMrush, and Ahrefs—to measure, optimize, and report on campaign performance.
• Operate with a bias to ship and comfort with ambiguity, as Paid AEO is a nascent field with no established playbook or industry standards.
• Build scalable processes and frameworks for Paid AEO execution that evolve through iteration, measurement, and continuous improvement, not rigid dogma.
• Maintain full autonomy in decision-making and project ownership, with support provided as needed but without micromanagement or unnecessary oversight.
• Work within a fully distributed, remote-first environment across North America, Latin America, and Europe, optimizing for productivity and performance over location or hours.
• Contribute to shaping a flexible work environment that accommodates individual work styles while maintaining high standards of output and client impact.
• Represent Graphite as a senior leader in the Paid AEO space, establishing thought leadership and credibility in a market with minimal competition.

🎯 Requirements

• 8+ years leading paid media (paid search, paid social, or programmatic) at scale, in-house or at a top agency, with demonstrable results
• Proven track record of building a channel, function, or team from scratch, not just optimizing existing operations
• Senior executive presence with ability to win and retain large enterprise accounts
• Strong data fluency and hands-on experience with growth marketing tools (Google Analytics, Google Ads, SEMRush, Ahrefs, etc.)
• Bias to ship and comfort with ambiguity in uncharted, rapidly evolving markets
• Experience in content, SEO, or AEO is highly relevant but not required

🏖️ Benefits

• Flexible PTO—take time off when needed without rigid policies
• Quality healthcare coverage provided
• Opportunities for continued education and professional development
• Autonomy to drive projects, make decisions, and own outcomes
• Compensation aligned with top global talent
• Process-as-needed culture focused on iteration, measurement, and improvement

Skills & Technologies

Remote

Ready to Apply?

Apply Externally

You will be redirected to an external site to apply.

Graphite, Inc.

Visit Website

About Graphite, Inc.

Graphite builds developer-focused code review and documentation tools that integrate with GitHub. Its platform automates code review assignments, tracks technical debt, and generates living documentation from source code, aiming to speed up engineering workflows and improve code quality. Used by companies such as Shopify, Slack, and Square, Graphite provides asynchronous review queues, stacked pull requests, and metrics dashboards to help teams ship faster and maintain standards across large codebases.

View Company Profile

Get more remote jobs like this

Subscribe to the weekly newsletter for similar remote roles and curated hiring updates.

Weekly remote jobs and featured talent.

No spam. Only curated remote roles and product updates. You can unsubscribe anytime.