Job Overview
Location
Bethesda, Maryland, United States; Remote; Waltham, Massachusetts, United States
Job Type
Full-time
Category
Marketing
Date Posted
April 21, 2026
Full Job Description
đź“‹ Description
- • As Head of Performance Marketing, Agentic / AI-First at ZoomInfo, you will build and scale the company’s paid media function by establishing a high-velocity, data-driven operating system that transforms how paid channels are executed with a consumer-grade growth mindset.
- • You will own strategy and execution across all paid channels including Search, Paid Social, Display/Programmatic, review sites, retargeting, and emerging platforms, applying B2C growth principles such as high-volume creative testing, micro-segmented audiences, and rapid experimentation to drive performance.
- • You will build a centralized experimentation engine to increase testing velocity across creative, landing pages, audiences, offers, and channels, leveraging GenAI tools like Claude and ChatGPT for personalization at scale and AI-augmented decision-making.
- • You will create and maintain paid media frameworks including campaign templates, QA checklists, naming/taxonomy standards, and routing guidelines to ensure consistency and quality while enabling channel managers to execute with speed and precision.
- • You will lead and enable cross-functional teams, influence stakeholders, and drive operational excellence in a fast-paced, dynamic environment, directly impacting how ZoomInfo scales, learns, and converts marketing spend into measurable business impact.
🎯 Requirements
- • 8–12+ years of experience in Paid Media, Performance Marketing, Growth Marketing, or Acquisition
- • Proven ability to build high-velocity testing systems and drive rapid experimentation
- • Deep channel mastery with a creative sensibility and performance mindset
- • Experience building frameworks, processes, and centralized standards
- • Experience across both B2B and B2C environments strongly preferred
- • Comfort leading in fast-paced, dynamic environments and influencing cross-functional partners
🏖️ Benefits
- • Competitive base salary range of $166,040 to $260,920 USD, with additional compensation including bonus, commission, equity, and other benefits
- • Comprehensive benefits package supporting holistic well-being, including mind, body, and lifestyle programs
- • Opportunity to work in a fast-moving, innovative culture at a NASDAQ-listed Go-To-Market Intelligence Platform serving over 35,000 companies worldwide
- • Flexibility with hybrid and remote work options available in Bethesda, MD; Waltham, MA; and remote locations
- • Commitment to equity, inclusion, and equal opportunity employment, with consideration of qualified candidates with criminal histories in accordance with legal requirements
Skills & Technologies
About ZoomInfo Technologies LLC
ZoomInfo Technologies LLC provides a cloud-based go-to-market intelligence platform that delivers B2B contact and company data, intent signals, and sales automation tools. Founded in 2007 and headquartered in Vancouver, Washington, the company aggregates public, proprietary, and contributed data to help marketing, sales, and recruiting teams identify, prioritize, and connect with prospects. Its solutions integrate with CRM and marketing automation systems, offering features such as detailed org charts, technographics, real-time alerts, and workflow automation to accelerate pipeline growth and improve conversion rates across global enterprises.
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