Head of Social & Influencer Marketing

OneApp Technologies Inc.

Job Overview

Location

United States (Remote)

Job Type

Full-time

Full Job Description

📋 Description

• Lead the end-to-end strategy and execution of OnePay’s social media and influencer marketing programs to drive brand awareness, customer acquisition, and engagement across all major platforms.
• Rebuild and redefine OnePay’s social presence with a modern, platform-specific brand voice and content identity that resonates with millions of American consumers.
• Design and implement content planning frameworks, trend forecasting systems, editorial calendars, and workflow processes to scale output while maintaining quality and brand consistency.
• Oversee the creation of high-impact, thumb-stopping social content designed to spark conversation, drive virality, and align with broader brand storytelling and campaign moments.
• Manage influencer partnerships and social-first collaborations, selecting, negotiating with, and activating creators across TikTok, Instagram, YouTube, and emerging platforms.
• Leverage data analytics to guide content decisions, optimize resource allocation, identify emerging trends, and measure ROI across all social channels.
• Build and maintain executive-level reporting dashboards that track KPIs, channel performance, and strategic impact for senior leadership.
• Lead, develop, and expand a team of producers, channel managers, and influencer managers, fostering a culture of creativity, accountability, and continuous improvement.
• Manage relationships with external social media and influencer agencies, ensuring alignment, execution quality, and budget accountability.
• Partner directly with Google, Meta, TikTok, and other platform teams to stay ahead of product updates, beta features, algorithm changes, and new measurement capabilities.
• Pioneer AI-powered campaign automation tools and test innovative creative strategies that are not yet adopted by competitors or industry benchmarks.
• Collaborate cross-functionally with Brand, Product, Performance Marketing, and Compliance teams to ensure social initiatives reinforce overall business objectives and regulatory standards.
• Serve as the strategic owner of social channel inventory expansion, scaling content output and distribution while maintaining platform-specific authenticity.
• Communicate program vision, performance insights, and strategic direction to C-suite and executive leadership with clarity and data-backed rationale.
• Drive a culture of experimentation, rapid iteration, and data-informed decision-making where failure is part of learning and speed is prioritized over perfection.
• Build a rigorous analytics discipline across platforms to standardize measurement, attribution, and optimization practices throughout the social team.
• Operate with urgency and ownership in a high-growth, fast-moving environment where decisions are made quickly and impact is measurable within weeks.

🎯 Requirements

• 10+ years of experience in social media, content, or digital marketing within consumer brands
• Proven track record of building and scaling high-performing social and content programs that drive measurable growth
• Deep understanding of platform dynamics, creator ecosystems, and cultural resonance across major social channels
• Experience leading teams and building fast-moving, high-output content operations
• Strong cross-functional collaboration skills to influence Brand, Growth, Product, and Compliance stakeholders
• AI fluency in daily marketing workflows

🏖️ Benefits

• Competitive base salary, stock options, and health benefits from Day 1
• 401(k) plan with company match
• Remote-friendly (US), flexible time off (FTO), and opportunities for growth
• A high-growth, mission-driven, inclusive culture where your work has real impact

Skills & Technologies

Remote

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OneApp Technologies Inc.

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About OneApp Technologies Inc.

Mobile-first platform that consolidates payments, loyalty, and merchant services into a single SDK for businesses. Offers card-linked offers, cashback programs, and real-time analytics to increase customer retention. Focuses on financial institutions, retailers, and fintechs seeking to unify consumer spending experiences across physical and digital channels.

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