Head of Sport CRM

📋 Description

• • Lead and oversee CRM strategy across 50+ sports-related projects, ensuring alignment with business growth objectives.
• • Manage, mentor, and scale a high-performing CRM team, fostering a culture of accountability and continuous improvement.
• • Define and implement CRM best practices to drive customer engagement, retention, and lifetime value across all sports verticals.
• • Collaborate closely with Marketing, Product, Analytics, and Technology teams to integrate CRM initiatives with broader business goals and campaigns.
• • Monitor CRM performance metrics, establish KPIs, and ensure continuous optimization of customer lifecycle marketing efforts.
• • Drive data-driven decision-making by leveraging CRM platforms to analyze customer behavior, segment audiences, and personalize communications.
• • Act as the primary point of ownership for CRM strategy within the organization, translating insights into actionable campaigns and retention programs.
• • Work directly with sports clients and internal stakeholders to tailor CRM solutions to the unique dynamics of sports fandom, ticketing, merchandise, and digital engagement.
• • Ensure all CRM activities comply with data privacy standards and industry regulations while maximizing customer experience and conversion rates.
• • Identify opportunities for automation, personalization, and scalability within CRM workflows to improve efficiency and impact across multiple sports projects.
• • Present CRM performance reports and strategic recommendations to senior leadership, demonstrating ROI and guiding future investment priorities.
• • Stay current with evolving CRM technologies, sports industry trends, and digital marketing innovations to maintain a competitive edge.
• • Balance strategic planning with hands-on execution, providing guidance to team members while maintaining oversight of critical campaigns and systems.
• • Foster cross-functional alignment between CRM, digital marketing, product development, and analytics to create seamless customer journeys across touchpoints.
• • Champion customer-centricity by embedding CRM insights into product and marketing decisions to enhance long-term fan loyalty and revenue generation.