Head of UA

Appodeal, Inc.

Job Overview

Location

Barcelona, Spain

Job Type

Full-time

Full Job Description

📋 Description

• Lead the development and execution of a comprehensive user acquisition strategy aligned with quarterly and yearly company goals for a portfolio of casual, ad-monetized evergreen mobile games.
• Identify and pursue scalable growth opportunities to increase user acquisition spend while maximizing return on ad spend (ROAS) across digital platforms.
• Build, scale, and manage a high-performing user acquisition team, establishing optimized media buying processes and ensuring operational efficiency.
• Lead business development efforts by negotiating and managing exclusive partnerships and deals with ad networks and DSPs.
• Collaborate with engineering teams to identify and implement automation opportunities for campaign management, reporting, and data analysis.
• Work closely with product and monetization teams to optimize average revenue per user (ARPU) through data-driven insights and coordinated strategy.
• Lead and grow the creative team, setting strategic goals and ensuring creative output directly supports user acquisition objectives and performance targets.
• Analyze campaign performance data to extract actionable insights and present findings to key stakeholders across the organization.
• Continuously monitor industry trends, emerging platforms, and competitor user acquisition strategies to maintain a competitive edge in the mobile app monetization space.
• Allocate resources effectively across channels, teams, and campaigns to ensure optimal use of marketing budget and team bandwidth.
• Drive continuous improvement in UA processes through testing, iteration, and adoption of best practices in mobile app acquisition.
• Maintain advanced proficiency in digital buying platforms including CPI networks, DSPs, Google Ads, and other mobile advertising ecosystems.
• Communicate strategic plans, performance metrics, and cross-functional initiatives clearly and effectively in advanced business English.
• Foster a culture of data-driven decision-making, accountability, and innovation within the UA department and across related teams.
• Ensure all user acquisition activities are aligned with the company’s mission to enable successful mobile app businesses and help people grow their talents.

🎯 Requirements

• 5 years of experience in user acquisition/media buying for mobile app products
• Proven track record in building and scaling user acquisition strategies with a focus on growth and efficiency
• In-depth knowledge of various digital buying platforms, including CPI networks, DSPs, Google Ads, etc.
• Strong problem-solving and critical-thinking skills, with experience working in fast-paced, metrics-driven environments
• Ability to participate in strategic planning while excelling at day-to-day execution and optimization
• Excellent communication skills and the ability to work effectively across departments and with stakeholders
• Advanced Business English, particularly in writing and speaking

🏖️ Benefits

• Work with a great product and an amazing, internationally dispersed team
• Direct impact on the company’s growth trajectory by leading efforts to scale games to new heights
• Opportunity to be part of a mission-driven company focused on helping people discover and grow their talents
• Collaborative, innovative environment with a focus on continuous learning and personal growth

Skills & Technologies

Remote

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Appodeal, Inc.

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About Appodeal, Inc.

Appodeal is a supply-side monetization platform that enables mobile app publishers to manage and optimize ad inventory across multiple networks through a single SDK. It aggregates demand from major ad sources, applies real-time bidding, and provides analytics for revenue and user engagement. Founded in 2014, the company serves indie developers and large studios worldwide, offering mediation, user acquisition, and growth tools without requiring exclusivity or long-term contracts.

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