Home Health Marketing Liaison

Fira Health, Inc.

Job Overview

Location

Remote

Job Type

Full-time

Full Job Description

📋 Description

• The Home Health Marketing Liaison role at Fira Health, Inc. is critical to sustaining and expanding the organization’s reputation as a nurse-driven, compassionate home health provider by serving as the primary bridge between clinical services and community referral sources such as hospitals, physicians, and case managers.
• This role directly impacts patient access to quality care by ensuring seamless transitions from hospital to home settings, making it essential to the company’s mission of delivering reliable, high-standard home health services through trusted clinical partnerships.
• Day-to-day responsibilities include visiting patients prior to discharge to set realistic expectations for home care, establishing and nurturing trusting relationships with patients, families, and their care teams to enhance satisfaction and continuity of care.
• The liaison actively builds, maintains, and grows relationships with key referral sources—including hospital case managers, medical assistants, and physicians—through consistent outreach, follow-up, and personalized engagement to increase referrals and strengthen network trust.
• They keep meticulous records of all marketing activities, outreach efforts, and strategic initiatives, using this data to identify trends, measure outreach effectiveness, and inform future relationship-building strategies.
• A core function involves identifying and resolving service issues promptly, with a strong emphasis on preserving patient and referral-source satisfaction through proactive communication and collaborative problem-solving.
• The role operates in a mixed remote/in-person environment, requiring flexibility to travel for in-person visits while managing administrative and outreach tasks remotely, supported by company-provided training and resources.
• Fira Health, Inc. is an entirely nurse-driven organization where clinical excellence, compassion, and reliability are foundational values; this role supports that culture by ensuring non-clinical outreach aligns with the same high standards of integrity and patient-centered care.
• The Marketing Liaison will gain deep insight into home health operations, regulatory compliance, and healthcare relationship management, developing expertise in healthcare marketing, referral network development, and patient experience optimization within a growing, mission-focused organization.
• Success in this role offers the opportunity to significantly influence the company’s growth trajectory by expanding its referral base and reinforcing its reputation as a trusted partner in post-acute care, potentially leading to increased responsibilities in strategic outreach or team leadership.

🎯 Requirements

• Minimum 2 years of healthcare marketing experience, with at least 1 year specifically in home health settings
• High school diploma or GED equivalent
• Valid driver’s license for travel to patient and referral site visits

🏖️ Benefits

• Dental, health, and vision insurance coverage
• Flexible schedule supporting work-life balance
• Mileage reimbursement for work-related travel
• Paid time off and life insurance provided

Skills & Technologies

Remote

$90k-150k

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Fira Health, Inc.

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About Fira Health, Inc.

Fira Health is a digital health company focused on improving the lives of individuals with chronic conditions, particularly diabetes. They offer a comprehensive platform that integrates care management, patient engagement, and personalized health insights. Their solution aims to empower patients with the tools and support needed to better manage their health, reduce complications, and improve overall well-being. By leveraging technology and data, Fira Health seeks to create a more connected and effective healthcare experience, bridging the gap between patients and their care providers. Their approach emphasizes proactive care, education, and continuous support to foster long-term health improvements.

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